Principles of Marketing Decoded: A+ Study System for Models, Frameworks & Terminology (2026–2027)

PRINCIPLES OF MARKETING UNLOCKED
– A+ STRATEGIES, MODELS & KEY
TERMS (2026–2027 EDITION)




This is a visual representing a target market. - THE CORRECT
ANSWER-



What is Product? - THE CORRECT ANSWER-


What is Place? - THE CORRECT ANSWER-


What is promotion? - THE CORRECT ANSWER-


What is Price? - THE CORRECT ANSWER-


Lifetime Value of a Customer - THE CORRECT ANSWER-Total stream
of purchases a customer could contribute to the firm over the
length of the relationship


Customer Equity - THE CORRECT ANSWER-Expected earnings stream
(profitability) of a firm's current and prospective customers
over a time period


Visual of Company Mission and Objectives - THE CORRECT ANSWER-

, Types of Competitive Environments - THE CORRECT ANSWER-1)
Monopoly
2) Oligopoly
3) Monopolistic Competition
4) Pure Competition


Monopoly - THE CORRECT ANSWER-One company serves the entire
customer base


Oligopoly - THE CORRECT ANSWER-A handful of firms control the
market. Barriers to competitive entry are high.


Monopolistic Competition - THE CORRECT ANSWER-A number of
firms offering different marketing mixes to different target
markets. Each firm is striving for a monopoly in its own target
market.


Pure Competition - THE CORRECT ANSWER-A large number of firms
compete with essentially similar (commodity) products. Price is
typically the determining factor in making a purchase.


SWOT Analysis - THE CORRECT ANSWER-


Segmentation - THE CORRECT ANSWER--


Competitive Rivals - THE CORRECT ANSWER-All other companies who
have similar products/services