ADPR 4600 MIDTERM REVIEW
Primary Research - Answers -Attitudes about organization and product
Public behaviors (consumer buying behaviors)
Copy testing of message concept/executions product positioning
joint ventrue - Answers -licensing
management contracting
contract manufacturing
joint ownership
foreign assembly
globalization - Answers -is the process of increasing interconnectedness and
interdependence between different countries and economies. It is driven by a number of
factors, including advances in technology, the liberalization of trade and investment
policies, and the growing importance of multinational corporations.
Brand Piracy - Answers -Imitation (copying)
Faking (the fraudulent product)
Preemption (third parties' registration)
package design decisions - Answers -Package size
package design
labeling decisions - Depends on foreign countries' law (e.g., destination of origins) and
levels of literacy
EMC (indirect exports) - Answers -assumes responsibility for finding overseas buyers,
shipping products, and getting paid
IMC (indirect exports) - Answers -selling products to an intermediary who then resells
them in foreign markets.
Three International ADPR models for research - Answers -Cultural
global
stakeholder
Collectivist societies - Answers -those in which the needs of the group are prioritized
over the needs of the individual
Product standardization - Answers -Lower marketing costs
Power and scope
Consistency in brand image
Uniformity of marketing practices
four classifications of economic systems - Answers -Traditional
Primary Research - Answers -Attitudes about organization and product
Public behaviors (consumer buying behaviors)
Copy testing of message concept/executions product positioning
joint ventrue - Answers -licensing
management contracting
contract manufacturing
joint ownership
foreign assembly
globalization - Answers -is the process of increasing interconnectedness and
interdependence between different countries and economies. It is driven by a number of
factors, including advances in technology, the liberalization of trade and investment
policies, and the growing importance of multinational corporations.
Brand Piracy - Answers -Imitation (copying)
Faking (the fraudulent product)
Preemption (third parties' registration)
package design decisions - Answers -Package size
package design
labeling decisions - Depends on foreign countries' law (e.g., destination of origins) and
levels of literacy
EMC (indirect exports) - Answers -assumes responsibility for finding overseas buyers,
shipping products, and getting paid
IMC (indirect exports) - Answers -selling products to an intermediary who then resells
them in foreign markets.
Three International ADPR models for research - Answers -Cultural
global
stakeholder
Collectivist societies - Answers -those in which the needs of the group are prioritized
over the needs of the individual
Product standardization - Answers -Lower marketing costs
Power and scope
Consistency in brand image
Uniformity of marketing practices
four classifications of economic systems - Answers -Traditional
