Sterrearts

Lecture notes including the topics: Introduction, Segmentation and targeting, Market share and market size, Advertising and sales force, Competition & Scenario. Included cases: Ontela PicDeck, E-Comics & Altius Golf and the Fighter Brand. Lectures given by Jan Klein at Tilburg University, Master Program Marketing Management

Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective

Summary of CH3 'How Marketing Communications Works'

Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management

Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.