Consumer Behavior
Radboud Universiteit Nijmegen (RU)
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Zusammenfassung
Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
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--824Oktober 20232023/2024
- This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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3,98 € Mehr Infos
britjes
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Interview
Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior
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--1253November 20192019/2020
- In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!
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4,49 € Mehr Infos
bedrijfskundesamenvatting
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Zusammenfassung
Consumer Behavior Summary (Book, Articles, and Lectures)
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3.3(3)3.32155November 20192019/2020
- Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes.
Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2
Chapters 1,2,3,4,5,6,7,8,9,10, and 17
Articles:
Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. 
Fransen...
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4,98 € Mehr Infos
TessaS98
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Zusammenfassung
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
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4.4(8)4.47748Oktober 20182018/2019
- Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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4,98 € Mehr Infos
Kimtewoerd96
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Zusammenfassung
Summary Consumer Behavior Articles (2018/2019)
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3.0(1)3.02132Oktober 20182018/2019
- Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
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4,98 € Mehr Infos
Kimtewoerd96
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Paket-deal
SALE! ALL-IN-ONE BUNDLE MASTER MARKETING
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--106August 2017
- This all-in-one bundle includes:
Summary Customer Behavior Peter & Olson 9th edition
Summary Articles Customer Behavior (2016-2017)
Summary Articles Marketing Performance (2016-2017)
Summary Articles International Brand Management (2016-2017)
Summary Articles Marketing & Innovation (2016-2017)
Mindmap summary Methodology for Mark. & Str. Research
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10,99 € Mehr Infos
rosalieverkerk