Consumer Behaviour (Consumer Behaviour)

Frankfurt School of Finance & Management

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Consumer Behaviour - Impulsive Purchase Decision (1.0)

Essay

Consumer Behaviour - Impulsive Purchase Decision (1.0)
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1

8

Januar 2021

2020/2021

1
This paper is about the psychological reasons of why customers make impulsive purchase decisions based on own experiences and existing literature.
stefancloppenburg
6,98 € Mehr Infos

Consumer Behaviour (Consumer Behaviour)

Frankfurt School of Finance & Management

Consumer Behaviour - Impulsive Purchase Decision (1.0)