MARKETING 437 EXAM 1 SHORT
ANSWER QUESTIONS
1. List and describe the Old Rules of Marketing and give examples of each. List and
describe the "New Rules" of Marketing and give examples of each. If asked what would
you recommend be done to take advantage of the new rules of marketing in a web
display ad. - Correct Answers -
Fully define the new "Long-Tail" of marketing. Describe all the reasons why long-tail
marketing is possible in digital marketing. - Correct Answers -
. Edelman lists and describes three main effects of digital marketing on consumer
behavior. List and define each of these three main effects. Give examples each. How
would you take advantage of the three main effects in the design and deployment of a
new marketing Web site. - Correct Answers -1. Understand the Consumer Journey.
What do they do? How do consumers search?
2.Determine/Leverage Touch Points"
What Do They See?
What is the consumer experience?
3.Manage After Purchase Activity
What Do They Say?
What is happening in social media?
. List and describe the three strategies marketers need to adopt in their jobs to be
successful in this new age of CDJ according to Edelman. What are some examples of
digital marketing activities that would be part of each new job description offered by
Edelman in this article. - Correct Answers -
List and define each of the e-Commerce buyer segments from the e-Commerce
Benefits Monitor. Pick one of the segments and discuss how you would build a
Facebook page that would appeal to this segment. Discuss why. - Correct Answers -e-
Browser
Motto: "I'm looking and having fun!"
e-Privateer
ANSWER QUESTIONS
1. List and describe the Old Rules of Marketing and give examples of each. List and
describe the "New Rules" of Marketing and give examples of each. If asked what would
you recommend be done to take advantage of the new rules of marketing in a web
display ad. - Correct Answers -
Fully define the new "Long-Tail" of marketing. Describe all the reasons why long-tail
marketing is possible in digital marketing. - Correct Answers -
. Edelman lists and describes three main effects of digital marketing on consumer
behavior. List and define each of these three main effects. Give examples each. How
would you take advantage of the three main effects in the design and deployment of a
new marketing Web site. - Correct Answers -1. Understand the Consumer Journey.
What do they do? How do consumers search?
2.Determine/Leverage Touch Points"
What Do They See?
What is the consumer experience?
3.Manage After Purchase Activity
What Do They Say?
What is happening in social media?
. List and describe the three strategies marketers need to adopt in their jobs to be
successful in this new age of CDJ according to Edelman. What are some examples of
digital marketing activities that would be part of each new job description offered by
Edelman in this article. - Correct Answers -
List and define each of the e-Commerce buyer segments from the e-Commerce
Benefits Monitor. Pick one of the segments and discuss how you would build a
Facebook page that would appeal to this segment. Discuss why. - Correct Answers -e-
Browser
Motto: "I'm looking and having fun!"
e-Privateer
