TEST BANK
All Chapters Included
, Consumer Behaviour: Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15
Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to
learn their interests in music or clothing, how they spend their leisure time, and even
their attitudes about social issues, to be able to categorize consumers according to their
lifestyles. This sort of information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref:
2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
generate additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is
concerned that his customers are not recommending his company to their friends. For
,John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase
issue. ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The expanded view of the exchange that includes the issues that influence the
consumer before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption
process. ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She
connects with one of the product discussion groups that she participates in. This is an
example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace
competition. ANSWER: C
Type: MC Page Ref:
2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most
likely has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase
conception.
ANSWER: B
Type: MC Page Ref:
All Chapters Included
, Consumer Behaviour: Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15
Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to
learn their interests in music or clothing, how they spend their leisure time, and even
their attitudes about social issues, to be able to categorize consumers according to their
lifestyles. This sort of information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref:
2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
generate additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is
concerned that his customers are not recommending his company to their friends. For
,John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase
issue. ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The expanded view of the exchange that includes the issues that influence the
consumer before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption
process. ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She
connects with one of the product discussion groups that she participates in. This is an
example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace
competition. ANSWER: C
Type: MC Page Ref:
2 Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most
likely has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase
conception.
ANSWER: B
Type: MC Page Ref:
