CONSUMER BEHAVIOR 8TH EDITION HOYER
EXAMINATION TEST 2026 FULL QUESTIONS
AND CORRECT ANSWERS
◉ The tendency of many consumers to discount claims made by
sales people and ads is related to the need _____.
A) for ego defense
B) for focus
C) for assertion
D) to attribute causation
E) none of the above. Answer: D
◉ The tendency of many consumers to discount claims made by
sales people can be explained in part by _____.
A) contrast theory
B) assimilation theory
C) classical conditioning
D) attribution theory
E) none of the above. Answer: D
,◉ A consumer's tendency to initially react to a new product as
though it were the same as similar existing products is most likely to
be based on a need _____.
A) for modeling
B) for assertion
C) for consistency
D) to categorize
E) none of the above. Answer: D
◉ Adam was working on a term paper and was exposed to so much
information that he devised a classification system to organize the
different sources of information he was using. This reflects which
cognitive preservation motive?
A) need for consistency
B) need for attribution
C) need to categorize
D) need for objectification
E) need for autonomy. Answer: C
◉ Which motives reflect needs for observable cues or symbols that
enable people to infer what they feel and know?
A) need for consistency
B) need for attribution
, C) need to categorize
D) need for objectification
E) need for autonomy. Answer: D
◉ Elizabeth is 15 years old and is asking her parents for more
freedom. She wants to make more of the decisions that affect her,
such as the clothes she wears, how late she can stay out, and what
school she attends. This is an example of Elizabeth's need for _____.
A) objectification
B) ego defense
C) expression
D) autonomy
E) assertion. Answer: D
◉ An advertisement theme of "do your own thing" is most likely to
be based on a need for _____.
A) affiliation
B) modeling
C) consistency
D) independence
E) none of the above. Answer: D
EXAMINATION TEST 2026 FULL QUESTIONS
AND CORRECT ANSWERS
◉ The tendency of many consumers to discount claims made by
sales people and ads is related to the need _____.
A) for ego defense
B) for focus
C) for assertion
D) to attribute causation
E) none of the above. Answer: D
◉ The tendency of many consumers to discount claims made by
sales people can be explained in part by _____.
A) contrast theory
B) assimilation theory
C) classical conditioning
D) attribution theory
E) none of the above. Answer: D
,◉ A consumer's tendency to initially react to a new product as
though it were the same as similar existing products is most likely to
be based on a need _____.
A) for modeling
B) for assertion
C) for consistency
D) to categorize
E) none of the above. Answer: D
◉ Adam was working on a term paper and was exposed to so much
information that he devised a classification system to organize the
different sources of information he was using. This reflects which
cognitive preservation motive?
A) need for consistency
B) need for attribution
C) need to categorize
D) need for objectification
E) need for autonomy. Answer: C
◉ Which motives reflect needs for observable cues or symbols that
enable people to infer what they feel and know?
A) need for consistency
B) need for attribution
, C) need to categorize
D) need for objectification
E) need for autonomy. Answer: D
◉ Elizabeth is 15 years old and is asking her parents for more
freedom. She wants to make more of the decisions that affect her,
such as the clothes she wears, how late she can stay out, and what
school she attends. This is an example of Elizabeth's need for _____.
A) objectification
B) ego defense
C) expression
D) autonomy
E) assertion. Answer: D
◉ An advertisement theme of "do your own thing" is most likely to
be based on a need for _____.
A) affiliation
B) modeling
C) consistency
D) independence
E) none of the above. Answer: D
