CONSUMER BEHAVIOR 8TH EDITION HOYER
COMPREHENSIVE EXAM 2026 WITH FULL
SOLUTIONS
◉ Which term refers to sensations that subtly influence how we
think about a product?
A) Perception
B) Hedonic consumption
C) Context effect
D) Respondents. Answer: C) Context effect
◉ Companies that think carefully about the impact of sensations on
product experiences are practicing ________.
A) hedonic consumption
B) need marketing
C) want marketing
D) sensory marketing. Answer: D) sensory marketing
◉ As manufacturing costs decrease and the amount of products that
people accumulate goes up, consumers increasingly want to buy
things that will provide ________ value.
A) hedonic
,B) Gestalt
C) embedded
D) referent. Answer: A) hedonic
◉ The sensory characteristic of a product that sticks with
consumers, helping them to remember the product in a unique way,
is called the ________.
A) phoneme
B) schema
C) sensory input
D) interpretant. Answer: C) sensory input
◉ In the Western Culture the color black is often associated with
________.
A) mourning
B) innocence
C) fear
D) cult. Answer: A) mourning
◉ As people's income rise, they are more likely to prefer additional
experiences over additional possessions.. Answer: true
,◉ Define the term "hedonic consumption.". Answer: Hedonic
consumption is a multisensory, fantasy, and emotional aspect of a
consumer interaction with a product.
◉ Research has shown that Kansei engineering can be an effective
way to design products. Explain how Kansei engineering works and
give an illustration that demonstrates your understanding.. Answer:
Kansei engineering is a Japanese philosophy that translates
customers' feelings into design elements. For example, many
carmakers have changed the design of the driver's seat to make
drivers feel taller. Ford's version is called "Command Seating" to
reinforce the feeling of power it wants drivers to experience as they
look down on all those little vehicles buzzing around them.
◉ Research has indicated that the color ________ creates feelings of
arousal and stimulates appetite.
A) blue
B) red
C) yellow
D) black. Answer: B) red
◉ Which term refers to the process by which the way a word sounds
influences the listener's assumptions about what the word
describes?
A) Sound symbolism
, B) Audio watermarking
C) Semiotics
D) The principle of similarity. Answer: A) Sound symbolism
◉ When Coke weaves a sound into a piece of music, the
advertisement is using ________.
A) sound marketing
B) audio watermarking
C) sound watermarking
D) music marketing. Answer: B) audio watermarking
◉ A philosophy that translates customers' feelings into design
elements is called ________ engineering.
A) Kansei
B) Sigma
C) relationship
D) reverse. Answer: A) Kansei
◉ The ________ sense appears to moderate the relationship between
product experience and judgment confidence.
A) sound
B) haptic
COMPREHENSIVE EXAM 2026 WITH FULL
SOLUTIONS
◉ Which term refers to sensations that subtly influence how we
think about a product?
A) Perception
B) Hedonic consumption
C) Context effect
D) Respondents. Answer: C) Context effect
◉ Companies that think carefully about the impact of sensations on
product experiences are practicing ________.
A) hedonic consumption
B) need marketing
C) want marketing
D) sensory marketing. Answer: D) sensory marketing
◉ As manufacturing costs decrease and the amount of products that
people accumulate goes up, consumers increasingly want to buy
things that will provide ________ value.
A) hedonic
,B) Gestalt
C) embedded
D) referent. Answer: A) hedonic
◉ The sensory characteristic of a product that sticks with
consumers, helping them to remember the product in a unique way,
is called the ________.
A) phoneme
B) schema
C) sensory input
D) interpretant. Answer: C) sensory input
◉ In the Western Culture the color black is often associated with
________.
A) mourning
B) innocence
C) fear
D) cult. Answer: A) mourning
◉ As people's income rise, they are more likely to prefer additional
experiences over additional possessions.. Answer: true
,◉ Define the term "hedonic consumption.". Answer: Hedonic
consumption is a multisensory, fantasy, and emotional aspect of a
consumer interaction with a product.
◉ Research has shown that Kansei engineering can be an effective
way to design products. Explain how Kansei engineering works and
give an illustration that demonstrates your understanding.. Answer:
Kansei engineering is a Japanese philosophy that translates
customers' feelings into design elements. For example, many
carmakers have changed the design of the driver's seat to make
drivers feel taller. Ford's version is called "Command Seating" to
reinforce the feeling of power it wants drivers to experience as they
look down on all those little vehicles buzzing around them.
◉ Research has indicated that the color ________ creates feelings of
arousal and stimulates appetite.
A) blue
B) red
C) yellow
D) black. Answer: B) red
◉ Which term refers to the process by which the way a word sounds
influences the listener's assumptions about what the word
describes?
A) Sound symbolism
, B) Audio watermarking
C) Semiotics
D) The principle of similarity. Answer: A) Sound symbolism
◉ When Coke weaves a sound into a piece of music, the
advertisement is using ________.
A) sound marketing
B) audio watermarking
C) sound watermarking
D) music marketing. Answer: B) audio watermarking
◉ A philosophy that translates customers' feelings into design
elements is called ________ engineering.
A) Kansei
B) Sigma
C) relationship
D) reverse. Answer: A) Kansei
◉ The ________ sense appears to moderate the relationship between
product experience and judgment confidence.
A) sound
B) haptic
