Consumer Behavior Exam 1 – Questions With Accurate
Answers
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Terms in this set (210)
A hierarchical division of a 2) social class system
society into relatively distinct
and homogenous groups with
respect to attitudes, values, and
lifestyles is known as______.
1) social stratum
2) social class system
3) caste system
4) social continuum
5) societal ranking
Smaller women like to purchase 5) Market Segment
fashionable clothes just as much
as any women. However, most
clothes are not proportioned for
their smaller size and do not fit
well. As a result, several
manufacturers offer "petite" sizes
of clothing for this group of
consumers. Women who
comprise this group have needs
that differ somewhat from the
total market and represent a
_____.
1) Demographic Segment
2) Lifestyle Segment
3) Market Potential
4) Submarket
5) Market Segment
Which type of decisions involve 3) Low-involvement Decisions
very little effort or though on
the part of the consumer?
1) Primary Decisions
2) Top-of-mind Decisions
3) Low-involvement Decisions
4) Automatic Decisions
5) Self-related decisions
,The rise of social media has: 5) 1 and 4
1) shifted power from marketers - Shifted power from marketers to consumers
to consumers - Helped marketers like CVS listen and adapt to consumers in
2) helped to strengthen the shift real time
of power from consumers to
marketers
3) helped give rise to the
development of online crowd
seeking
4) helped marketers like CVS
listen and adapt to consumers in
real time
5) A and D
What is the first step in the 1) problem recognition
consumer decision process?
1) problem recognition
2) budget setting
3) information search
4) outlet selection
5) alternative evaluation and
selection
Which is NOT an external 4) perception
influence on consumer
behavior?
1) culture
2) family
3) social status
4) perception
5) marketing activities
Which of the following is NOT a 2) customer satisfaction
societal outcome of marketing
strategy and consumer
behavior?
1) economic outcomes
2) customer satisfaction
3) physical environment
outcomes
4) social welfare
5) all of the above are societal
outcomes
Liz Claiborne is a brand of 2) personality
clothing, accessories, and home
products. Brand managers at this
company are trying to learn
which internal influences impact
their customers' needs and
desires most. Which of the
following is a possible internal
influence these managers
should examine?
1) culture
2) personality
3) demographics
4) family
5) social status
,Rod is surveying consumers to 1) position
gain a better understanding of
his restaurant's image relative to
competing restaurants. Rod is
concerned with his restaurant's
_____.
1) position
2) equity
3) placement
4) driver
5) satisfaction index
John purchases and is satisfied 2) actual need fulfillment and perceived need fulfillment
with his SUV because he
believes that it provides greater
crash safety than a sedan even
though this is not technically
true. John's satisfaction is based
on the distinction between _____.
1) primary need fulfillment and
secondary need fulfillment
2) actual need fulfillment and
perceived need fulfillment
3) initial need fulfillment and
repeat need fulfillment
4) articulated need fulfillment
and unarticulated need
fulfillment
5) these two processes are
closely related and are often
identical; however, at times they
differ
The segment(s) within the larger 2) target market
market on which an organization
will focus its marketing effort is
referred to as the ________.
1) need set
2) target market
3) customer set
4) strategic market
5) primary market
Which of the following is NOT 2) human resource management
an application of consumer
behavior?
1) marketing strategy
2) human resource management
3) regulatory policy
4) informed consumers
5) social marketing
Harold is tasked with developing 2) conduct a market analysis
the marketing strategy for his
family's business. What should
he do first?
1) segment the market
2) conduct a market analysis
3) decide on which segments to
target
4) develop the marketing mix
5) set objectives
, The product, price, 2) marketing mix
communications, distribution,
and services provided to the
target market is referred to as
the _____.
1) need set
2) marketing mix
3) marketing set
4) decision set
5) value proposition
Laurie saved for six months to 2) customer value
have enough money to buy a
new designer outfit to wear to a
special party. She had to travel
to a larger city to purchase this
outfit, but it was worth it to her
because it made her feel
beautiful and confident. The
difference between the benefits
Laurie perceived from this
purchase and the cost to her to
acquire these benefits describes
her _____.
1) consumer behavior
2) customer value
3) motivation
4) equity difference
5) perceptual field
A shopper who cares about 5) serious
brand-name merchandise and
convenience is known as a ________
shopper.
1) destination
2) brand
3) basic
4) enthusiast
5) serious
J&J Produce is a distributor of 4) Target Market
fresh produce. They conducted
a thorough analysis of its market
and identified groups of
consumers that had similar
product-related needs. One
particular market identified
wanted fresh and unique
produce, such as Swiss chard,
radicchio, and exotic fruits, and
they were willing to pay higher
prices for these choices. J&J
Produce decided to focus its
marketing effort on this segment
of the total market. This segment
is J&J's _____.
1) need set
2) primary market
3) customer set
4) target market
5) market focus
Answers
Save
Students also studied
Perio Study DENT 475 - Implant components NBDE II Review - Pro
Teacher 78 terms 42 terms 69 terms
Hunter_Charters Preview gillphil Preview melissa_jarvis7
Terms in this set (210)
A hierarchical division of a 2) social class system
society into relatively distinct
and homogenous groups with
respect to attitudes, values, and
lifestyles is known as______.
1) social stratum
2) social class system
3) caste system
4) social continuum
5) societal ranking
Smaller women like to purchase 5) Market Segment
fashionable clothes just as much
as any women. However, most
clothes are not proportioned for
their smaller size and do not fit
well. As a result, several
manufacturers offer "petite" sizes
of clothing for this group of
consumers. Women who
comprise this group have needs
that differ somewhat from the
total market and represent a
_____.
1) Demographic Segment
2) Lifestyle Segment
3) Market Potential
4) Submarket
5) Market Segment
Which type of decisions involve 3) Low-involvement Decisions
very little effort or though on
the part of the consumer?
1) Primary Decisions
2) Top-of-mind Decisions
3) Low-involvement Decisions
4) Automatic Decisions
5) Self-related decisions
,The rise of social media has: 5) 1 and 4
1) shifted power from marketers - Shifted power from marketers to consumers
to consumers - Helped marketers like CVS listen and adapt to consumers in
2) helped to strengthen the shift real time
of power from consumers to
marketers
3) helped give rise to the
development of online crowd
seeking
4) helped marketers like CVS
listen and adapt to consumers in
real time
5) A and D
What is the first step in the 1) problem recognition
consumer decision process?
1) problem recognition
2) budget setting
3) information search
4) outlet selection
5) alternative evaluation and
selection
Which is NOT an external 4) perception
influence on consumer
behavior?
1) culture
2) family
3) social status
4) perception
5) marketing activities
Which of the following is NOT a 2) customer satisfaction
societal outcome of marketing
strategy and consumer
behavior?
1) economic outcomes
2) customer satisfaction
3) physical environment
outcomes
4) social welfare
5) all of the above are societal
outcomes
Liz Claiborne is a brand of 2) personality
clothing, accessories, and home
products. Brand managers at this
company are trying to learn
which internal influences impact
their customers' needs and
desires most. Which of the
following is a possible internal
influence these managers
should examine?
1) culture
2) personality
3) demographics
4) family
5) social status
,Rod is surveying consumers to 1) position
gain a better understanding of
his restaurant's image relative to
competing restaurants. Rod is
concerned with his restaurant's
_____.
1) position
2) equity
3) placement
4) driver
5) satisfaction index
John purchases and is satisfied 2) actual need fulfillment and perceived need fulfillment
with his SUV because he
believes that it provides greater
crash safety than a sedan even
though this is not technically
true. John's satisfaction is based
on the distinction between _____.
1) primary need fulfillment and
secondary need fulfillment
2) actual need fulfillment and
perceived need fulfillment
3) initial need fulfillment and
repeat need fulfillment
4) articulated need fulfillment
and unarticulated need
fulfillment
5) these two processes are
closely related and are often
identical; however, at times they
differ
The segment(s) within the larger 2) target market
market on which an organization
will focus its marketing effort is
referred to as the ________.
1) need set
2) target market
3) customer set
4) strategic market
5) primary market
Which of the following is NOT 2) human resource management
an application of consumer
behavior?
1) marketing strategy
2) human resource management
3) regulatory policy
4) informed consumers
5) social marketing
Harold is tasked with developing 2) conduct a market analysis
the marketing strategy for his
family's business. What should
he do first?
1) segment the market
2) conduct a market analysis
3) decide on which segments to
target
4) develop the marketing mix
5) set objectives
, The product, price, 2) marketing mix
communications, distribution,
and services provided to the
target market is referred to as
the _____.
1) need set
2) marketing mix
3) marketing set
4) decision set
5) value proposition
Laurie saved for six months to 2) customer value
have enough money to buy a
new designer outfit to wear to a
special party. She had to travel
to a larger city to purchase this
outfit, but it was worth it to her
because it made her feel
beautiful and confident. The
difference between the benefits
Laurie perceived from this
purchase and the cost to her to
acquire these benefits describes
her _____.
1) consumer behavior
2) customer value
3) motivation
4) equity difference
5) perceptual field
A shopper who cares about 5) serious
brand-name merchandise and
convenience is known as a ________
shopper.
1) destination
2) brand
3) basic
4) enthusiast
5) serious
J&J Produce is a distributor of 4) Target Market
fresh produce. They conducted
a thorough analysis of its market
and identified groups of
consumers that had similar
product-related needs. One
particular market identified
wanted fresh and unique
produce, such as Swiss chard,
radicchio, and exotic fruits, and
they were willing to pay higher
prices for these choices. J&J
Produce decided to focus its
marketing effort on this segment
of the total market. This segment
is J&J's _____.
1) need set
2) primary market
3) customer set
4) target market
5) market focus
