DMI Pro AMA (2025-2026) Test Exam
with Correct Verified And well
Analyzed Answers Graded A+
Inbound Marketing
1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content
Outbound Marketing
1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
Owned Media
Website
Blog
Social Media account
Paid Media
Display ads
Retargeting
Social Media ads
Earned Media
Mentions
Word of mouth Promotion
Reviews
Direct Marketing
Mailing and Brochures
Flyers
Coupons
Broadcast advertising
Cinema advertisements
Program sponsorship
Product Placement
Referrals
Fidelity cards
Discounts for sponsorships
Word of mouth
,Traditional Marketing
Mass
Passive audience
One-To-Many
Outbound
Digital marketing
Individual
Active audience
One-to-One
inbound
Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Iterate
Content Marketing
Improves brand personality and likeability
SEO
Increase the visibility and searchability of online assets
Social media
Creates invisibility and searchability of online assets
PPC
drives an interested audience to a site
What are the elements of smart objective
Specific
Measurable
Achievable
Relevant
Time-Bound
What benefits can project management offer a project
1) The project has a central, accountable point of contact
2) Resources can be planned ahead of time
What are some common tasks that a project manager carries out?
1) Ensures the team members have the resources they need
2) Guides the project from start to finish
What skill set abilities does an effective project manager need to
possess?
1) Ability to allocate resources
2) Ability to plan and manage timelines
1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
,4) Get input form the team
5) Map out timelines and tasks
6) Start the project
7) FINISH THE PROJECT
Audience research data and insights
Behavioral- Retail experience, product use and adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial
Audience research
Behavior analytics
Marketing research company
survey tool
social media platform
Social Listening
Tweet Deck
Hootsuite
Influencers
Hashtags
Identifies audience interests
Market research
Provides third-party analysis of specific topics
Surveys
Collect specific or statistical data on products and services
Behavior analytics
Gathers data around online user activity
What tool or source of information is best suited to provide
competitive insight on community
Social Media
What type of industry trend tools can provide you with access to
trending topics online?
eMarketer reports
TweetDeck
To Delegate
the process of distributing and entrusting work to another person
You have to research and write a report before lunch. your colleague
is asking you to give him some feedback on his designs for a new
website. How do you manage this situation?
1) Say no calmly, explaining that you have an urgent deadline to meet
2) Before you reply clarify exactly what it is you are being asked to do
, What are the benefits of effective time management
You get more done in less time
Your stress levels reduce
You have to research and post numerous social media posts by
lunchtime. What steps should you take to achieve this goal?
1) Tick off each item from your to-do list as you complete it
2) Write down all the updates you need to post and the details you
need to include
Topical Content
Newsworthy. Time-sensitive content that is linked to a topic and is
best suited to a particular moment in time
ex: Short written pieces, tweets, social media posts, Memes, Videos,
Images
Evergreen Content
Timeless content that can be repurposed into different formats,
maximizing your content creation time and efforts\
ex: How-To articles, video tutorials, beginner guides, FAQ's, Case
studies, list articles
What are the benefits of content marketing measurement
1) Justify spend and resource allocation
2) Unearth unexpected insights
3) Inform roadmap for an effective content strategy
4) Clarify topics and themes that resonate with an audience
Engagement
1) Increased numbers of returning visitors
2) More pages viewed per session
3) Higher average time on sight
4) Reduced bounce rates
Conversion
1) Increased conversion rate
2) Shorter path to purchase
3) A higher number of goals achieved
4) Reduced cost per sale
Suppose a manager has asked you to assess how well your audience
is engaging with your new website. What engagement metrics enable
you to measure this?
1) Pages viewed per session
2) Scroll depth
with Correct Verified And well
Analyzed Answers Graded A+
Inbound Marketing
1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content
Outbound Marketing
1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
Owned Media
Website
Blog
Social Media account
Paid Media
Display ads
Retargeting
Social Media ads
Earned Media
Mentions
Word of mouth Promotion
Reviews
Direct Marketing
Mailing and Brochures
Flyers
Coupons
Broadcast advertising
Cinema advertisements
Program sponsorship
Product Placement
Referrals
Fidelity cards
Discounts for sponsorships
Word of mouth
,Traditional Marketing
Mass
Passive audience
One-To-Many
Outbound
Digital marketing
Individual
Active audience
One-to-One
inbound
Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Iterate
Content Marketing
Improves brand personality and likeability
SEO
Increase the visibility and searchability of online assets
Social media
Creates invisibility and searchability of online assets
PPC
drives an interested audience to a site
What are the elements of smart objective
Specific
Measurable
Achievable
Relevant
Time-Bound
What benefits can project management offer a project
1) The project has a central, accountable point of contact
2) Resources can be planned ahead of time
What are some common tasks that a project manager carries out?
1) Ensures the team members have the resources they need
2) Guides the project from start to finish
What skill set abilities does an effective project manager need to
possess?
1) Ability to allocate resources
2) Ability to plan and manage timelines
1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
,4) Get input form the team
5) Map out timelines and tasks
6) Start the project
7) FINISH THE PROJECT
Audience research data and insights
Behavioral- Retail experience, product use and adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial
Audience research
Behavior analytics
Marketing research company
survey tool
social media platform
Social Listening
Tweet Deck
Hootsuite
Influencers
Hashtags
Identifies audience interests
Market research
Provides third-party analysis of specific topics
Surveys
Collect specific or statistical data on products and services
Behavior analytics
Gathers data around online user activity
What tool or source of information is best suited to provide
competitive insight on community
Social Media
What type of industry trend tools can provide you with access to
trending topics online?
eMarketer reports
TweetDeck
To Delegate
the process of distributing and entrusting work to another person
You have to research and write a report before lunch. your colleague
is asking you to give him some feedback on his designs for a new
website. How do you manage this situation?
1) Say no calmly, explaining that you have an urgent deadline to meet
2) Before you reply clarify exactly what it is you are being asked to do
, What are the benefits of effective time management
You get more done in less time
Your stress levels reduce
You have to research and post numerous social media posts by
lunchtime. What steps should you take to achieve this goal?
1) Tick off each item from your to-do list as you complete it
2) Write down all the updates you need to post and the details you
need to include
Topical Content
Newsworthy. Time-sensitive content that is linked to a topic and is
best suited to a particular moment in time
ex: Short written pieces, tweets, social media posts, Memes, Videos,
Images
Evergreen Content
Timeless content that can be repurposed into different formats,
maximizing your content creation time and efforts\
ex: How-To articles, video tutorials, beginner guides, FAQ's, Case
studies, list articles
What are the benefits of content marketing measurement
1) Justify spend and resource allocation
2) Unearth unexpected insights
3) Inform roadmap for an effective content strategy
4) Clarify topics and themes that resonate with an audience
Engagement
1) Increased numbers of returning visitors
2) More pages viewed per session
3) Higher average time on sight
4) Reduced bounce rates
Conversion
1) Increased conversion rate
2) Shorter path to purchase
3) A higher number of goals achieved
4) Reduced cost per sale
Suppose a manager has asked you to assess how well your audience
is engaging with your new website. What engagement metrics enable
you to measure this?
1) Pages viewed per session
2) Scroll depth
