MARK 3321 CHAPTER 2 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
Strategic marketing management addresses which of the following
questions? (Select two)
a. Where will the company sell its product to consumers?
b. Who is the company's target market?
c. What is the organization's main activity at a specific time?
d. How will the company reach its goals?
e. What promotional activities will the company utilize? Ans✓✓✓c and
d
Strategic planning is usually conducted by _______.
a. top managers
b. middle managers
c. first-line managers
d. employees Ans✓✓✓a
Which of the following is NOT true about strategic business units
(SBUs)?
a. Each SBU has plans and goals independent of other SBUs in the
organization.
b. An SBU has its own competitors, separate from other SBUs.
c. Each SBU shares its mission statement with the parent company.
, d. An SBU has control over its resources. Ans✓✓✓c
A _______ strategy increases sales by introducing new products into
new markets, while a _______ strategy entails creating a new product
targeted to its current customers.
a. market penetration; market development
b. diversification; product development
c. product development; market penetration
d. market development; diversification Ans✓✓✓b
The innovation matrix identifies three levels of change and innovation.
They include _______, _______, and _______. (Select three)
a. core innovation
b. revolutionary innovation
c. fundamental innovation
d. transformational innovation
e. adjacent innovation Ans✓✓✓a, d, e
Harvesting is an appropriate strategy for all the following products or
SBUs EXCEPT _______.
a. stars
b. problem children
c. dogs
d. cash cows Ans✓✓✓a
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
Strategic marketing management addresses which of the following
questions? (Select two)
a. Where will the company sell its product to consumers?
b. Who is the company's target market?
c. What is the organization's main activity at a specific time?
d. How will the company reach its goals?
e. What promotional activities will the company utilize? Ans✓✓✓c and
d
Strategic planning is usually conducted by _______.
a. top managers
b. middle managers
c. first-line managers
d. employees Ans✓✓✓a
Which of the following is NOT true about strategic business units
(SBUs)?
a. Each SBU has plans and goals independent of other SBUs in the
organization.
b. An SBU has its own competitors, separate from other SBUs.
c. Each SBU shares its mission statement with the parent company.
, d. An SBU has control over its resources. Ans✓✓✓c
A _______ strategy increases sales by introducing new products into
new markets, while a _______ strategy entails creating a new product
targeted to its current customers.
a. market penetration; market development
b. diversification; product development
c. product development; market penetration
d. market development; diversification Ans✓✓✓b
The innovation matrix identifies three levels of change and innovation.
They include _______, _______, and _______. (Select three)
a. core innovation
b. revolutionary innovation
c. fundamental innovation
d. transformational innovation
e. adjacent innovation Ans✓✓✓a, d, e
Harvesting is an appropriate strategy for all the following products or
SBUs EXCEPT _______.
a. stars
b. problem children
c. dogs
d. cash cows Ans✓✓✓a
