COM2602 Assignment 01 2025 (Exceptionally Crafted) Semester 2 Due September 2025

COM2602
Assignment 01
Semester 2 2025
Due September 2025

, COM2602

Assignment 01

Semester 2 2025

Due September 2025



Integrated Organisational Communication




Table of Contents

INTRODUCTION ............................................................................................................. 2

QUESTION 1: COMMUNICATION AND THE ORGANISATION .................................. 2

1.1 Six Communication Fields (Barker & Angelopulo, 2013) ....................................... 2

QUESTION 2: THE RATIONALE FOR INTEGRATING ORGANISATIONS’
COMMUNICATION ...................................................................................................... 5

2.1 Communication as a Driver of Strategy (Barker & Angelopulo, 2013) ................... 5

QUESTION 3: COMMUNICATION INTEGRATION PROCESSES .............................. 6

3.1 Methods of Managing Communication Integration ................................................. 6

3.2 Van Riel’s Three Methods of Integrating Corporate Identity ................................... 7

QUESTION 4: INTEGRATED COMMUNICATION MEASUREMENT .......................... 8

4.1 Evaluation Models ................................................................................................. 8

4.2 Role of the Multi-Skilled Integrated Communicator (Ehlers, 2002) ........................ 9

CONCLUSION .............................................................................................................. 10

REFERENCES .............................................................................................................. 11