COM2612 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.

COM2612 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.ASSESSMENT 01: SEMESTER 2: BRAND COMMUNICATION (COM2612) Unique number: 212550 Please wait for the classes on each of the five learning units before you start with this assessment. Course: COM2612-25-S2, Section: Assessment 01 Classes and Recordings Also go through the checklist and assessment criteria marking rubric. Course: COM2612-25-S2, Section: Assessment 01 Important Resources You must answer ALL FIVE questions for a total of 50 marks. Kindly note that once you upload your Assessment, it will automatically submit to Turnitin, therefore make sure that you are aware of Turnitin requirements. Course: COM2612-25-S2, Section: Turnitin The assessment questions are the following: QUESTION 1 There is a strategic relationship that between certain concepts of brand communication. Janonis, Aiste and Virvilaitė (2007) Based on the above image of Janonis et al (2007), write an integrated essay that: explains the relationship between brand identity, brand image and brand positioning from a brand communication perspective. (10 marks) AND QUESTION 2 You are the marketing professional of a large brand and must explain to the Marketing Manager why a brand strategy has become important. Write an essay of not more than 400 to 500 words on what type of brand the brand strategy will cater for, why such strategy is important and what its role in the brand communication of the