There are multiple components to the definition of persuasion that is given by the author. Please
select ALL of the components that apply to the definition. correct answers -Involves an attempt
to influence
-Requires free choice
-Involves the transmission of a message
-People persuade themselves
-A symbolic process
Persuasion is: correct answers Both Positive and Negative
Coercion occurs when the influence agent: correct answers -delivers a believable threat of
significant physical or emotional harm
-tries to get a person to act contrary to their preferences
The article talking about the rebranding of Lincoln and the two videos were used as examples of
what concept during the lecture? correct answers Shaping
All of the following are ways that contemporary social media persuasive messages are unique,
EXCEPT: correct answers they involve complex catchphrases
All of the following are ways contemporary persuasion differs from the persuasion of the past,
EXCEPT: correct answers Purpose of persuasion
Persuaders must be aware that they are trying to influence someone else. correct answers True
Hitler in Nazi Germany, the Chinese Communists during the Chinese Revolution, and the North
Korean government are all examples of instances of the use of: correct answers propaganda
,Animals are capable of persuasion. correct answers False
_________________ is a persuasion technique that occurs when a communicator hides his or her
true persuasive goals, hoping to mislead the recipient by delivering an overt message that
disguises its true intent. correct answers Manipulation
Beliefs are "subjective probabilities that an object has a particular attribute or that an action will
lead to a particular outcome". Which of the following statements does not represent a belief?
correct answers In 2015, there were 58, 577 students enrolled at A&M.
Which theory/approach describes why we develop relationships toward people and objects in a
way to maintain cognitive stability? correct answers Balance theory
People are born with attitudes. correct answers False
Values are more cognitive and specific then beliefs and attitudes. correct answers False
According to the Expectancy-Value Approach, which of the following statements is not true?
correct answers An attitude is a combination of what you believe about an object or action and
how you evaluate that belief
Which of the following is the definition of attitude given by your textbook author? correct
answers A learned, global evaluation of an object (person, place, or issue) that influences thought
and action.
Having an attitude means that you have categorized something and made a judgment of its net
value or worth. correct answers True
Robert Abelson suggests different ways for people to deal with cognitive inconsistencies. Which
of the following terms describes a person's attempt to deal with a cognitive inconsistency by
, agreeing to disagree about a particular issue in order to maintain the relationship? correct
answers Differentiation
Attitudes are the result of socialization, but they are also the result of inherited physical
differences. What does it mean that attitudes develop out of inherited physical differences?
correct answers Inherited physical differences in taste or hearing, for example, influence attitudes
toward food and music.
Descriptive beliefs are perceptions or hypotheses about the world that people carry around in
their heads. correct answers True
"I volunteer to gain prestige at work or school" is an example of a value-expressive function of
attitudes. correct answers False
It is a utilitarian function.
The compatibility principle states that general attitude will predict specific behavior, and specific
attitude will forecast general behavior. correct answers False
In contrast to the Reasoned Action Model, Accessibility Theory can help account for attitude-
behavior relations where behavior is spontaneous rather than deliberate. correct answers True
People who are high self-monitors display . . . correct answers Less attitude-behavior consistency
"How much control do you feel you have over whether you text when you drive to school?"
"How much do you feel that texting while driving to school is under your control?" What
variables of the reasoned action model do these questions try to measure? correct answers
Perceived behavioral control
One of the major limitation of the Reasoned Action Model is that it assumes human beings are
logical, when a lot of behavior is driven by emotions and impulses. What example did I give in
the lecture where the emotions and impulses might outweigh the logical? correct answers
Maintaining an exercise routine