5/1/25, 4:20 PM Assessment 2: Attempt review
MNM3709-25-S1 Assessment 2
QUIZ
Assessment 2
Started on Thursday, 1 May 2025, 2:40 PM
State Finished
Completed on Thursday, 1 May 2025, 4:20 PM
Time taken 1 hour 39 mins
Question 1 Penny Liness store was created with the vision of offering customers quality linen products at prices that they
Complete could afford, and the popular homeware store soon expanded its footprint. Strategic marketing can be seen as a
continuous process taking place primarily from a top management perspective, which aids the market and
Marked out of 1
marketing strategies of the organisation. There are, however, still specific differences between strategic marketing
V Flag question and functional marketing.
Which of the following is NOT a characteristic of marketing management?
a. It has a day-to-day focus
b. It is deductive and logical
c. It requires a spontaneous viewpoint
d’ A close relationship with the financial function is sustained
Question 2 Given the competitive nature of the South African online insurance comparison market, which strategy would
Complete best help Hippo.co.za sustain its competitive advantage?
Marked out of 1
a. Using data analytics to predict consumer preferences, thereby offering personalised insurance options.
V Flag question
b. Expanding into loan and credit services alongside traditional insurance offerings.
c. Engaging in aggressive pricing to undercut competitors.
d. Forming an exclusive partnership with a single insurance provider to dominate the market.
Question 3 Which company has strategically positioned itself in the market by focusing on consistently delivering high-
Complete quality products to build a loyal customer base and ensure long-term success?
Marked out of 1
, 5/1/25, 4:20 PM Assessment 2: Attempt review
MNM3709-25-S1 Assessment 2
QUIZ
Assessment 2
Started on Thursday, 1 May 2025, 2:40 PM
State Finished
Completed on Thursday, 1 May 2025, 4:20 PM
Time taken 1 hour 39 mins
Question 1 Penny Liness store was created with the vision of offering customers quality linen products at prices that they
Complete could afford, and the popular homeware store soon expanded its footprint. Strategic marketing can be seen as a
continuous process taking place primarily from a top management perspective, which aids the market and
Marked out of 1
marketing strategies of the organisation. There are, however, still specific differences between strategic marketing
V Flag question and functional marketing.
Which of the following is NOT a characteristic of marketing management?
a. It has a day-to-day focus
b. It is deductive and logical
c. It requires a spontaneous viewpoint
d’ A close relationship with the financial function is sustained
Question 2 Given the competitive nature of the South African online insurance comparison market, which strategy would
Complete best help Hippo.co.za sustain its competitive advantage?
Marked out of 1
a. Using data analytics to predict consumer preferences, thereby offering personalised insurance options.
V Flag question
b. Expanding into loan and credit services alongside traditional insurance offerings.
c. Engaging in aggressive pricing to undercut competitors.
d. Forming an exclusive partnership with a single insurance provider to dominate the market.
Question 3 Which company has strategically positioned itself in the market by focusing on consistently delivering high-
Complete quality products to build a loyal customer base and ensure long-term success?
Marked out of 1
a. Suzuki
V Flag question
b. Hippo.co.za
c. Jam & Daisies
d. Ocean Basket
Question 4 Which one of the following options represents strategic marketing?
Complete
Marked out of 1 a. A five-year plan to shift a technology company’s focus from hardware to software solutions that
emphasise cloud services and Al-driven applications.
V Flag question
b. The marketing manager of a skincare brand launches an impromptu livestream session to showcase a
product feature in response to a trend on social media.
c. Implementing a daily social media campaign for a fast food retailer, featuring new menu items,
customer reviews and flash sales to drive immediate traffic.
d. The head office of a global travel agent chain decides to introduce a new destination, instructing
regional adaptation of packages and marketing strategies to align with this new product launch.
Question 5 Which one of the following options is an example of a strategic ploy for an online retail store?
Complete
Marked out of 1 a. Three days after the delivery of an order an automatic satisfaction survey and request for product review
is sent to a customer. This has enhanced overall customer satisfaction and loyalty.
V Flag question
b. Implement artificial intelligence-driven personalised shopping recommendations, tracking and refining
based on weekly sales and customer feedback to enhance satisfaction and increase sales.
c. The go-to store for exclusive, limited-edition sneakers, catering to sneaker enthusiasts and collectors.
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=26975532&cmid=1106095 1/3
MNM3709-25-S1 Assessment 2
QUIZ
Assessment 2
Started on Thursday, 1 May 2025, 2:40 PM
State Finished
Completed on Thursday, 1 May 2025, 4:20 PM
Time taken 1 hour 39 mins
Question 1 Penny Liness store was created with the vision of offering customers quality linen products at prices that they
Complete could afford, and the popular homeware store soon expanded its footprint. Strategic marketing can be seen as a
continuous process taking place primarily from a top management perspective, which aids the market and
Marked out of 1
marketing strategies of the organisation. There are, however, still specific differences between strategic marketing
V Flag question and functional marketing.
Which of the following is NOT a characteristic of marketing management?
a. It has a day-to-day focus
b. It is deductive and logical
c. It requires a spontaneous viewpoint
d’ A close relationship with the financial function is sustained
Question 2 Given the competitive nature of the South African online insurance comparison market, which strategy would
Complete best help Hippo.co.za sustain its competitive advantage?
Marked out of 1
a. Using data analytics to predict consumer preferences, thereby offering personalised insurance options.
V Flag question
b. Expanding into loan and credit services alongside traditional insurance offerings.
c. Engaging in aggressive pricing to undercut competitors.
d. Forming an exclusive partnership with a single insurance provider to dominate the market.
Question 3 Which company has strategically positioned itself in the market by focusing on consistently delivering high-
Complete quality products to build a loyal customer base and ensure long-term success?
Marked out of 1
, 5/1/25, 4:20 PM Assessment 2: Attempt review
MNM3709-25-S1 Assessment 2
QUIZ
Assessment 2
Started on Thursday, 1 May 2025, 2:40 PM
State Finished
Completed on Thursday, 1 May 2025, 4:20 PM
Time taken 1 hour 39 mins
Question 1 Penny Liness store was created with the vision of offering customers quality linen products at prices that they
Complete could afford, and the popular homeware store soon expanded its footprint. Strategic marketing can be seen as a
continuous process taking place primarily from a top management perspective, which aids the market and
Marked out of 1
marketing strategies of the organisation. There are, however, still specific differences between strategic marketing
V Flag question and functional marketing.
Which of the following is NOT a characteristic of marketing management?
a. It has a day-to-day focus
b. It is deductive and logical
c. It requires a spontaneous viewpoint
d’ A close relationship with the financial function is sustained
Question 2 Given the competitive nature of the South African online insurance comparison market, which strategy would
Complete best help Hippo.co.za sustain its competitive advantage?
Marked out of 1
a. Using data analytics to predict consumer preferences, thereby offering personalised insurance options.
V Flag question
b. Expanding into loan and credit services alongside traditional insurance offerings.
c. Engaging in aggressive pricing to undercut competitors.
d. Forming an exclusive partnership with a single insurance provider to dominate the market.
Question 3 Which company has strategically positioned itself in the market by focusing on consistently delivering high-
Complete quality products to build a loyal customer base and ensure long-term success?
Marked out of 1
a. Suzuki
V Flag question
b. Hippo.co.za
c. Jam & Daisies
d. Ocean Basket
Question 4 Which one of the following options represents strategic marketing?
Complete
Marked out of 1 a. A five-year plan to shift a technology company’s focus from hardware to software solutions that
emphasise cloud services and Al-driven applications.
V Flag question
b. The marketing manager of a skincare brand launches an impromptu livestream session to showcase a
product feature in response to a trend on social media.
c. Implementing a daily social media campaign for a fast food retailer, featuring new menu items,
customer reviews and flash sales to drive immediate traffic.
d. The head office of a global travel agent chain decides to introduce a new destination, instructing
regional adaptation of packages and marketing strategies to align with this new product launch.
Question 5 Which one of the following options is an example of a strategic ploy for an online retail store?
Complete
Marked out of 1 a. Three days after the delivery of an order an automatic satisfaction survey and request for product review
is sent to a customer. This has enhanced overall customer satisfaction and loyalty.
V Flag question
b. Implement artificial intelligence-driven personalised shopping recommendations, tracking and refining
based on weekly sales and customer feedback to enhance satisfaction and increase sales.
c. The go-to store for exclusive, limited-edition sneakers, catering to sneaker enthusiasts and collectors.
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=26975532&cmid=1106095 1/3
