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Digital Marketing - Stukent Certification Exam Questions and
Correct Detailed Answers (Verified Answers)
During a one-week period, a website had 3,000 total pageviews from 500 sessions.
What is the site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17
Ans: 3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit
Ans: Uniform Resource Locator
pg. 1
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What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location
Ans: A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML
Ans:
How can credit card numbers and other sensitive information be transferred across
the internet without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
pg. 2
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© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent
across the internet
Ans: Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four
steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation
Ans: Awareness — Interest > Desire > Action
Which of the following is NOT an aspect of successful websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue
pg. 3
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Ans: Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on
the search engine results page
Ans: Someone types the name of a website into a search bar and clicks the first link
on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for
Ans: Links from other websites that are not paid for
The primary conversion for a lead generation site is:
pg. 4
Digital Marketing - Stukent Certification Exam Questions and
Correct Detailed Answers (Verified Answers)
During a one-week period, a website had 3,000 total pageviews from 500 sessions.
What is the site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17
Ans: 3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit
Ans: Uniform Resource Locator
pg. 1
, Click here- Nclex - Stuvia US
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location
Ans: A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML
Ans:
How can credit card numbers and other sensitive information be transferred across
the internet without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
pg. 2
, Click here- Nclex - Stuvia US
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent
across the internet
Ans: Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four
steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation
Ans: Awareness — Interest > Desire > Action
Which of the following is NOT an aspect of successful websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue
pg. 3
, Click here- Nclex - Stuvia US
Ans: Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on
the search engine results page
Ans: Someone types the name of a website into a search bar and clicks the first link
on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for
Ans: Links from other websites that are not paid for
The primary conversion for a lead generation site is:
pg. 4
