Sport Event Management Exam 1 with
Answers
Success in the sports business industry - correct answer-excellent communication,
people skills, and business management skills
Hallmark Event - correct answer--One-time or recurring; tied to a place
-Provides awareness, appeal, or any other benefit to the host region
Sport Event - correct answer-Carefully crafted experience that features competition
involving physical prowness.
Mega Events - correct answer--Great amount of prestige
-Public Involvement
-Social and Political Influence
-Media Coverage
-Economic Impact
-Creates a legacy
Example: Olympics & FIFA World Cup
Where does Mega Event economic impact come from? - correct answer--Tourism
-Infrastructure Improvements
-Economic Development
Theoretical Olympic Timeline - correct answer--Bid (1-3 years)
-Transition (6-8 months)
-Planning (3 years)
-Implementation (3 years)
-Wrap-Up (6-12 months)
Multi-Sport Events - correct answer--Bring together participants from different sports.
-Often more participants than spectators
Multi-Sport Events require: - correct answer--Extensive planning
-Various venues
-Necessary housing
-Community support
, International Events - correct answer--Attractive to broadcasters and sponsors from a
marketing perspective
-Can be used to promote a sport entity
Youth Events - correct answer--Organizers need to balance needs of players vs. needs
of guardians
-Purpose of event must be identified
Multiple-Location Events - correct answer--Takes place in several cities or in the same
city but multiple venues
-A separate management team often oversees each venue
Cross-Cultural Events - correct answer--Events that bring together people with different
backgrounds or expose people to another culture
Senior Events - correct answer--Sport events for older participants
-Can create larger economic impact compared to other events of similar size and scope
Family Events - correct answer--Promote family togetherness and educational
components over competition
Ex: National Soccer Festival in Fort Wayne
Extreme Events - correct answer--Present emerging sports attractive to a new
generation
-Provide a valuable connection between sponsors and young consumers
What are the upcoming challenges the Sport Industry might face? (4) - correct answer-
1) Leveraging technological advances
2) Improving retention of youth sport
participants
3) Discovering new sponsors
4) Preventing over commercialization
What is Sport Event Industry? - correct answer-A combination of different rights holders
and stakeholders (federations, sponsors, broadcasters, etc.) Also a combination of
professional associations.
What are the 4 Components of Sport Event Management? - correct answer-1) Phases
2) Processes
3) Core Values
4) Domains
What are some skills of Sport Managers? (5) - correct answer-1) Ability to maintain work
/ life balance
2) Ability to manage time effectively
Answers
Success in the sports business industry - correct answer-excellent communication,
people skills, and business management skills
Hallmark Event - correct answer--One-time or recurring; tied to a place
-Provides awareness, appeal, or any other benefit to the host region
Sport Event - correct answer-Carefully crafted experience that features competition
involving physical prowness.
Mega Events - correct answer--Great amount of prestige
-Public Involvement
-Social and Political Influence
-Media Coverage
-Economic Impact
-Creates a legacy
Example: Olympics & FIFA World Cup
Where does Mega Event economic impact come from? - correct answer--Tourism
-Infrastructure Improvements
-Economic Development
Theoretical Olympic Timeline - correct answer--Bid (1-3 years)
-Transition (6-8 months)
-Planning (3 years)
-Implementation (3 years)
-Wrap-Up (6-12 months)
Multi-Sport Events - correct answer--Bring together participants from different sports.
-Often more participants than spectators
Multi-Sport Events require: - correct answer--Extensive planning
-Various venues
-Necessary housing
-Community support
, International Events - correct answer--Attractive to broadcasters and sponsors from a
marketing perspective
-Can be used to promote a sport entity
Youth Events - correct answer--Organizers need to balance needs of players vs. needs
of guardians
-Purpose of event must be identified
Multiple-Location Events - correct answer--Takes place in several cities or in the same
city but multiple venues
-A separate management team often oversees each venue
Cross-Cultural Events - correct answer--Events that bring together people with different
backgrounds or expose people to another culture
Senior Events - correct answer--Sport events for older participants
-Can create larger economic impact compared to other events of similar size and scope
Family Events - correct answer--Promote family togetherness and educational
components over competition
Ex: National Soccer Festival in Fort Wayne
Extreme Events - correct answer--Present emerging sports attractive to a new
generation
-Provide a valuable connection between sponsors and young consumers
What are the upcoming challenges the Sport Industry might face? (4) - correct answer-
1) Leveraging technological advances
2) Improving retention of youth sport
participants
3) Discovering new sponsors
4) Preventing over commercialization
What is Sport Event Industry? - correct answer-A combination of different rights holders
and stakeholders (federations, sponsors, broadcasters, etc.) Also a combination of
professional associations.
What are the 4 Components of Sport Event Management? - correct answer-1) Phases
2) Processes
3) Core Values
4) Domains
What are some skills of Sport Managers? (5) - correct answer-1) Ability to maintain work
/ life balance
2) Ability to manage time effectively
