COMS 101: chapter 8
1.age, sex, level of knowledge, group membership, shared values, and
lifestyle: name some key demographic and psychological
characteristics that speakers take into consideration when
preparing a speech
2.-avoid assumptions about the average age of your audience
-focus on your speech, not your age
-avoid dating yourself with references or language: in what ways should a
speaker avoid the "age gap"?
3.expertise: do not assume that in one area necessarily means
in others
4.technical: be careful about assuming what your audience knows-and
does not know-about topics
5.by socio-economic status: how are groups often defined?
6.predispositions to act in a particular way that influence our response to
objects, events, and situations: what are attitudes?
7.represent a mental and emotional acceptance of information: what are
be- liefs?
8.deep-seated abstract judgments about what is important to us: what
are values?
9.questions that limit responses to several choices, yielding valuable infor-
mation about such demographic factors as age, education, and income:
what are fixed-alternative questions?
10.questions that are a type of fix-alternative question that ask people to
respond to questions set up along a continuum: what are scale
questions?
11.questions that allow audience members to respond however they wish: -
what are open-ended questions?
12.avoid leading questions, avoid ambiguity, ask everyone the same
ques- tions, and beware of time contraints: what are the guidelines for
constructing usable questions?
13.quickly: when creating a link between the speaker and the audience,
get to the point .
14.confidence; speech: when creating a link between the speaker and
the audi- ence, have that they want to hear your .
15.of; above: when creating a link between the speaker and the
audience, be
the people, not the people
16.participatory: when creating a link between the speaker and the
audience, make it a event
1/
3
1.age, sex, level of knowledge, group membership, shared values, and
lifestyle: name some key demographic and psychological
characteristics that speakers take into consideration when
preparing a speech
2.-avoid assumptions about the average age of your audience
-focus on your speech, not your age
-avoid dating yourself with references or language: in what ways should a
speaker avoid the "age gap"?
3.expertise: do not assume that in one area necessarily means
in others
4.technical: be careful about assuming what your audience knows-and
does not know-about topics
5.by socio-economic status: how are groups often defined?
6.predispositions to act in a particular way that influence our response to
objects, events, and situations: what are attitudes?
7.represent a mental and emotional acceptance of information: what are
be- liefs?
8.deep-seated abstract judgments about what is important to us: what
are values?
9.questions that limit responses to several choices, yielding valuable infor-
mation about such demographic factors as age, education, and income:
what are fixed-alternative questions?
10.questions that are a type of fix-alternative question that ask people to
respond to questions set up along a continuum: what are scale
questions?
11.questions that allow audience members to respond however they wish: -
what are open-ended questions?
12.avoid leading questions, avoid ambiguity, ask everyone the same
ques- tions, and beware of time contraints: what are the guidelines for
constructing usable questions?
13.quickly: when creating a link between the speaker and the audience,
get to the point .
14.confidence; speech: when creating a link between the speaker and
the audi- ence, have that they want to hear your .
15.of; above: when creating a link between the speaker and the
audience, be
the people, not the people
16.participatory: when creating a link between the speaker and the
audience, make it a event
1/
3
