,Managerial Economics and
Financial Analysis
Prof. M.S. BHAT
Professor and Chairman, Board ofStudies (Management),
School of Management Studies,
JNT University, Hyderabad - 500 072
A.V. RAU
Teaching ASl'ociate
Department of Managemelll Studies
A. U. Campus, Vijayanagaram,A.P.
BSP BS Publications
4-4-309, Giriraj Lane, Sultan Bazar,
Hyderabad - 500 095 - A.P.
Phone: 040-23445688
,Copyright 10 2008, hy Puhlisher
All rights reserved
No part of this book or parts thereof may be reproduced, stored in a retrieval
system or transmitted in any language or by any means, electronic, mechanical,
phototcopying, recording or otherwise without the prior written permission of
the publishers.
Published by :
BSP BS Publications
4-4-309, Giriraj Lane, Sultan Bazar,
Hyderabad - 500 095 - A.P.
Phone: 040-23445688
Fax: 91+40-23445611
e-mail:
Prill ted at
Adithya Art Printers
Ilyderabad.
ISBN: 978-81-7800-153-1
, Contents
Chapter 1
Introduction to Managerial Economics
1.1 Introduction ............................................................................................... 1
1.2 Definition of Economics ............................................................................ 2
1.3 Microeconomics ........................................................................................ 3
1.4 Nature of Managerial Economics ............................................................. 4
1.5 Characteristics of Managerial Economics ............................................... 5
1.6 Scope of Managerial Economics ............................................................. 6
1.7 Managerial Economics and Other Subjects ............................................ 8
1.8 Demand Analysis ...................................................................................... 9
1.9 Meaning of Demand ............................................................................... 10
1.10 Types of Demand ................................................................................... 10
1.11 Determinants of Demand ....................................................................... 13
1. 12 Law of Demand ....................................................................................... 15
Summary ................................................................................................................ 18
Essay Questions ................................................................................................... 19
Short Questions .................................................................................................... 20
Financial Analysis
Prof. M.S. BHAT
Professor and Chairman, Board ofStudies (Management),
School of Management Studies,
JNT University, Hyderabad - 500 072
A.V. RAU
Teaching ASl'ociate
Department of Managemelll Studies
A. U. Campus, Vijayanagaram,A.P.
BSP BS Publications
4-4-309, Giriraj Lane, Sultan Bazar,
Hyderabad - 500 095 - A.P.
Phone: 040-23445688
,Copyright 10 2008, hy Puhlisher
All rights reserved
No part of this book or parts thereof may be reproduced, stored in a retrieval
system or transmitted in any language or by any means, electronic, mechanical,
phototcopying, recording or otherwise without the prior written permission of
the publishers.
Published by :
BSP BS Publications
4-4-309, Giriraj Lane, Sultan Bazar,
Hyderabad - 500 095 - A.P.
Phone: 040-23445688
Fax: 91+40-23445611
e-mail:
Prill ted at
Adithya Art Printers
Ilyderabad.
ISBN: 978-81-7800-153-1
, Contents
Chapter 1
Introduction to Managerial Economics
1.1 Introduction ............................................................................................... 1
1.2 Definition of Economics ............................................................................ 2
1.3 Microeconomics ........................................................................................ 3
1.4 Nature of Managerial Economics ............................................................. 4
1.5 Characteristics of Managerial Economics ............................................... 5
1.6 Scope of Managerial Economics ............................................................. 6
1.7 Managerial Economics and Other Subjects ............................................ 8
1.8 Demand Analysis ...................................................................................... 9
1.9 Meaning of Demand ............................................................................... 10
1.10 Types of Demand ................................................................................... 10
1.11 Determinants of Demand ....................................................................... 13
1. 12 Law of Demand ....................................................................................... 15
Summary ................................................................................................................ 18
Essay Questions ................................................................................................... 19
Short Questions .................................................................................................... 20
