Jasmin Begum
Class 2D
Unit 29 –
Understanding retail (M1)
Introductonn: In this task I shall compare the functon of formats ann locatons in retailing.
Retail format and locaton Functon performed Reasons for choice of Strengths Weaknesses
locaton
1) Bicester Village Bicester village is an up Oxforn where Bicester Bicester village is a popular As the village is ‘up-market’,
market shopping outlet village is locaten at is a tourist atracton where some costumers may fnn the
ann has a wine range of wealthy area. This perfectly many visitors arounn the pricing range too expensive
retail shops which consist suits the reason behinn why worln come to visit as it is therefore they will be more
of luxury fashion shops, the village belongs there. It one of the known ‘shopping nrawn to the cheapest items
home wear boutiues ann is a place with beautful atractons’ in the .s. which won’t make big profts
niscounten nesigner sightngs for everyone to The village retails goon for the businesses.
stores. enjoy, especially tourists. iuality pronucts at great
value. This will nraw loans of
consumers to spenn their
money at the businesses
within the village. The
village also provines a free
car park for all the
customers which will nraw
more people to shop at
Bicester.
2) Westield Westieln is a shopping Westieln is locaten at Westieln has become very As Westieln is the thirn largest
centre ann accorning to Stratorn. One main reason known with tourists from shopping centre in the .s, it
MetroCentre ann the being that the Olympics the tme of the Olympics tll can get very crampen
Class 2D
Unit 29 –
Understanding retail (M1)
Introductonn: In this task I shall compare the functon of formats ann locatons in retailing.
Retail format and locaton Functon performed Reasons for choice of Strengths Weaknesses
locaton
1) Bicester Village Bicester village is an up Oxforn where Bicester Bicester village is a popular As the village is ‘up-market’,
market shopping outlet village is locaten at is a tourist atracton where some costumers may fnn the
ann has a wine range of wealthy area. This perfectly many visitors arounn the pricing range too expensive
retail shops which consist suits the reason behinn why worln come to visit as it is therefore they will be more
of luxury fashion shops, the village belongs there. It one of the known ‘shopping nrawn to the cheapest items
home wear boutiues ann is a place with beautful atractons’ in the .s. which won’t make big profts
niscounten nesigner sightngs for everyone to The village retails goon for the businesses.
stores. enjoy, especially tourists. iuality pronucts at great
value. This will nraw loans of
consumers to spenn their
money at the businesses
within the village. The
village also provines a free
car park for all the
customers which will nraw
more people to shop at
Bicester.
2) Westield Westieln is a shopping Westieln is locaten at Westieln has become very As Westieln is the thirn largest
centre ann accorning to Stratorn. One main reason known with tourists from shopping centre in the .s, it
MetroCentre ann the being that the Olympics the tme of the Olympics tll can get very crampen
