Overview & (short) summary BRT for PM

Business Research Techniques
Overview all definitions/theories/aspects
&
Summary Reliability and Validity


Overview of all definitions/theories/aspects

Module 1:
 Confirmation bias (+ Black Swan Theory)
 Availability bias
 What-You-See-Is-All-There-Is bias (WYSIATI)
 Inductive research approach
 Deductive research approach
 7-steps of business research

Module 2:
 Academic (research) relevance
 Managerial (research) relevance
 Problem statement
 Unit of analyses
 Variables vs. constants
 Relationship
 Moderating effect
 Research questions
 Conceptual model
 Dependent variable
 Independent variable
 Moderating variable
 Mediating variable
 Control variable
 Research hypothesis (directional versus non-directional)

Module 3:
 Cross-sectional (survey)
 Longitudinal (survey)
 Measured variables (experimental)
 Manipulated variables (experimental)
 Secondary data (archival)
 Correlation research strategies
 Causal research strategies

Module 4:
 Rows in a dataset
 Columns in a dataset
 Identifier variable

,  Dummy variable
 Match between variables and the unit of analysis
 Population
 Sampling frame
 Sampling design
 Sample size 👍 (rule of thumb, described In Grasple)
 Measurement (operationalization)
 Measurement instruments
 Nominal
 Ordinal
 Interval
 Ratio
 5- and 7-point scales
 Pearson’s r
 T-test
 One Way ANOVA
 Chi-square
 Linear regression test
 Logit analysis

Module 5:
 Reliability
 Validity
 Construct validity
 Test-retest reliability
 Inter-rater reliability
 Internal consistency
 Cronbach’s alpha
 Assessing Cronbach’s alpha 👍
 Reverse code Cronbach’s alpha
 Item-total correlations 👍
 Interpretation of Cronbach’s alpha and item-total correlation 👍
 Scale construction
 Precedence
 Internal validity
 Confounding
 Control group
 External validity
 External vs. internal validity

Module 6:
 Surveys vs. polls
 Descriptive research
 Explanatory research
 Open-ended vs. closes-ended questions
 Comparative/ranking scale (paired comparison, rank ordering & constant sum)