General
Selective Attention # motivation #ability #opportunity
Metrics # profit # sales #gross margin # market share
# awareness # satisfaction #engagement
cultural Affinity Zone # national culture
#patterns
cultural Affinity Class # international
Pricing Tripod #cost # competition #customer perception
Premises
customer Orientation #needs
Organisational Integration #common sense #identity
Mutually Beneficial Exchange #customer # company
Paradoxes
Globalisation -
Localisation #standardisation #adaptation
Convergence -
Divergence #opinion #values
, PESTEL
Political
Economic
social
Technological
Environmental
Legal
PORTER'S 5 Forces
Bargaining Power of customers
→
Bargaining Power
Threat of substitutes
of
Threat of New Entrants -
Suppliers
-
_
competitive
Rivalry
.
SWOT
EXTERNAL
OPPORTUNITIES THREATS
§ STRENGTHS OFFENSIVE ADAPTIVE
ÉÉ WEAKNESSES DEFENSIVE SURVIVING
Selective Attention # motivation #ability #opportunity
Metrics # profit # sales #gross margin # market share
# awareness # satisfaction #engagement
cultural Affinity Zone # national culture
#patterns
cultural Affinity Class # international
Pricing Tripod #cost # competition #customer perception
Premises
customer Orientation #needs
Organisational Integration #common sense #identity
Mutually Beneficial Exchange #customer # company
Paradoxes
Globalisation -
Localisation #standardisation #adaptation
Convergence -
Divergence #opinion #values
, PESTEL
Political
Economic
social
Technological
Environmental
Legal
PORTER'S 5 Forces
Bargaining Power of customers
→
Bargaining Power
Threat of substitutes
of
Threat of New Entrants -
Suppliers
-
_
competitive
Rivalry
.
SWOT
EXTERNAL
OPPORTUNITIES THREATS
§ STRENGTHS OFFENSIVE ADAPTIVE
ÉÉ WEAKNESSES DEFENSIVE SURVIVING
