SUPPLY CHAIN
Nature and Objective
tool to coordination of suppliers manufacturers
, ,
warehouses ,
logistics and retailers to guarantee customer satisfaction
and maximise profit and service quality
#dynamic #resilient #responsive
-
Supplier ☒ Manufacturer ☒ Warehouse & Distribution ☒ Retail £
¥Ñ I 1 No
UPSTREAM DOWNSTREAM
-
PRODUCT FLOW
of
INFORMATION FLOW
EH .
CASH FLOW
supply Chain Surplus
SC Surplus =
Consumer Value -
SC Cost
# Max . retail price # process cost
Consumer Surplus
Customer Surplus =
Consumer Value -
Retail Price
#given value
,SUPPLY CHAIN
Nature and Objective
Supply Chain Profitability
SC Profitability =
Retail Price -
SC Cost
Decision Phases
strategy and
Design #longterm
Facility Location ,
Production , Transportation ,
IT #outsourcing
Planning # midterm # quarter
surplus Marination ,
Policies ,
Subcontracting ,
Market strategy
high demand → + in-house # security #speed
Operation # short-term #schedule
Inventory Allocation Delivery Schedules
,
Push #anticipatory #forecast
Pull #reactive # order response
, STRATEGIC F1T
Competitive strategy
set of customer needs the services seek to satisfy
Value Chain # execution of comp .
strategy
Development →
Marketing →
Operations → Distribution → Service
Supply Chain Strategy
Nature of functions and design decisions
strategic Fit
Aligned objectives of competitive strategy and supply chain Strat .
→
optimal outcome of strategies
Demand Uncertainty
Customer Segments
#quantity #response time # product variety
# service level (availability ) ,
. . .
#price #rate of innovation
→
Implied Demand Uncertainty
functional product →
predictable demand , disruptive supply
innovative product →
unpredictable demand , stable supply
Nature and Objective
tool to coordination of suppliers manufacturers
, ,
warehouses ,
logistics and retailers to guarantee customer satisfaction
and maximise profit and service quality
#dynamic #resilient #responsive
-
Supplier ☒ Manufacturer ☒ Warehouse & Distribution ☒ Retail £
¥Ñ I 1 No
UPSTREAM DOWNSTREAM
-
PRODUCT FLOW
of
INFORMATION FLOW
EH .
CASH FLOW
supply Chain Surplus
SC Surplus =
Consumer Value -
SC Cost
# Max . retail price # process cost
Consumer Surplus
Customer Surplus =
Consumer Value -
Retail Price
#given value
,SUPPLY CHAIN
Nature and Objective
Supply Chain Profitability
SC Profitability =
Retail Price -
SC Cost
Decision Phases
strategy and
Design #longterm
Facility Location ,
Production , Transportation ,
IT #outsourcing
Planning # midterm # quarter
surplus Marination ,
Policies ,
Subcontracting ,
Market strategy
high demand → + in-house # security #speed
Operation # short-term #schedule
Inventory Allocation Delivery Schedules
,
Push #anticipatory #forecast
Pull #reactive # order response
, STRATEGIC F1T
Competitive strategy
set of customer needs the services seek to satisfy
Value Chain # execution of comp .
strategy
Development →
Marketing →
Operations → Distribution → Service
Supply Chain Strategy
Nature of functions and design decisions
strategic Fit
Aligned objectives of competitive strategy and supply chain Strat .
→
optimal outcome of strategies
Demand Uncertainty
Customer Segments
#quantity #response time # product variety
# service level (availability ) ,
. . .
#price #rate of innovation
→
Implied Demand Uncertainty
functional product →
predictable demand , disruptive supply
innovative product →
unpredictable demand , stable supply
