Google ads certification assessment questions and answer

Efficiency Control utomated bidding Automated targeting Automated creatives 3 principles google ads is built around Relevance Control Results 4 main bidding strategies to choose from Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (image &amphtml): greater control Affinity audiences With affinity audiences, you can reach tv-like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose form onver 100 segments based on online behavior googles; best in class algorithm distinguishes these users that are truly passionate about a topic rather than those who are merely interested Amphtml ads -enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of amp to building and serving ads. Key benefits: -faster ads drive better performance: amphtml ads are 6x faster than regular ads on amp pages, making them viewable, more effective, and more likely to perform well Page 2 of 15 -lighter ads can lead to better ad experiences: amphtml ads are 3x lighter in load and rendering than regular ads which may result in users having a more positive experience with your brand. -safer ads build trust in your brand: amphtml ads need validation before they're served, reducing the risk of malware and building trust in the brands users are engaging with. App After a simple setup process, app campaigns run ads across google's largest properties, including search, play, and youtube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customer find you. Auction-time bidding ,Automated bidding Bidding is a key success factor for online marketing, and the bid strategy you choose directly influences how your campaigns perform and how visible your ads are in the unique moments that are important to your business. Google ads offers several bid strategies that are tailored to your marketing goals and different types of campaigns. Depending on your focus, you can determine which strategy is best for you. Awareness-based bidding strategies: You should choose this bid strategy if you want to make sure that your ad is visible for certain queries and even at certain locations on the page. Goal: -visibility Bid strategies to choose from: -target impression share: this helps make sure your ads are meeting a specific impression share threshold for a specific location on the search results page: anywhere, top of page, or absolute top of page Use case: -this is for raising awareness of your brand and campaigns that include brand terms Benefits of automated bidding Machine learning Auction time bidding Page 3 of 15 Best practices for performance planner Create separate plans for each marketing objective: -dont add all brand and generic campaigns into the same plan. That's because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective. Set bids and budgets using non-last click conversions: -by default, performance planner will forecast conversions based one whats included in the conversions column in your google ads front end. To allocate budgets that drive incremental conversions, set bids and budgets using non-last click conversions in your conversions column. Regularly check your plan -forecasts improve when plans are generated closer to the actual run date. Make sure to regularly check on your plan before implementing it. Build awareness When you want to reach a broad audience and maximize brand exposure By planning your google ads budgets in advance, you can: -understand the future spend potential of current google ads campaigns to help drive budget decisions -take advantage of seasonality to capture incremental