Unit 5 – International business
assignment 3
Operat ional and st rat egic approaches t o dev eloping int ernat ional t rade
I smail
,Introduction: Sony
Sony are a well known and established brand who own companies such as PlayStatio
They have a wide product range such as consoles and cameras.
Sony operate in Japan and overseas.
, Example 1 & 2: McDonalds & Mercedes
Businesses need to adapt to Mercedes have their
their surroundings steering wheel on the right
McDonalds have to use halal in the UK.
meat in Muslim countries . Language.
Sizes and portion sizes. Different car types
Certain products are not
allowed to sell.
assignment 3
Operat ional and st rat egic approaches t o dev eloping int ernat ional t rade
I smail
,Introduction: Sony
Sony are a well known and established brand who own companies such as PlayStatio
They have a wide product range such as consoles and cameras.
Sony operate in Japan and overseas.
, Example 1 & 2: McDonalds & Mercedes
Businesses need to adapt to Mercedes have their
their surroundings steering wheel on the right
McDonalds have to use halal in the UK.
meat in Muslim countries . Language.
Sizes and portion sizes. Different car types
Certain products are not
allowed to sell.
