ADB1602 PORTFOLIO EXAM 2022

ADB1602 PORTFOLIO EXAM 2022. Demography This basically refers to the physical attributes of the targeted population depending on either size, age, gender, occupation, population growth rate, migration trends (inter-migration or intra-migration), etc. a clear understanding of this makes it easier for marketers to quickly identify their target audience. For example, if a place mainly has younger adults, marketers will never try to promote any elderly products there. Economy It includes the overall economic scenario of a region. Therefore, it is important to find out whether it is a mixed economy where the government has control or is it a capitalistic economy where the government has no control over the market. An example of mixed economies are countries like France and the USA. Socio-Culture This is whereby the social structure of a place gives us an idea about the culture of the target audience. This simply means that organisations should be aware if the area has a mixed population of various communities. An example of this is most metropolitan cities have a major share of a local population like the Marathi in Maharashtra. This is basically how people get influenced for example when we talk about eating habits then we see that people often follow what they view is socially acceptable, like a certain region would mainly be meat eaters Technology