Hogeschool Inholland
Philips
Integrale bedrijfsanalyse
Celeste Alberda, Maurits Meulman, Sidney Gabel
m
Januari 2021
, PHILIPS
Celeste Alberda,
Maurits Meulman, 663760@student,inholland.nl
Sidney Gabel,
Onderzoek in kader van beroepsproduct thema Business Economics.
22-01-2000
Hoge school Inholland Haarlem
Bachelor Business Studies
2
,Executive summary
Opdracht 8.4 Samenvatting schrijven, pagina 155 begeleidende boek
Schrijf een executive summary. Een samenvatting van het rapport in de Engelse taal die in een
doorlopend verhaal de belangrijkste wetenswaardigheden (conclusies) nog eens op een creatieve
wijze naar voren brengt. Dat kan eerst nadat het rapport is geschreven.
3
, Inhoud
Table of Contents
Inleiding..................................................................................................................................................6
1. Profiel van de onderneming...............................................................................................................7
1.1 Inleiding........................................................................................................................................7
1.2 Ashridge mission model................................................................................................................8
1.3 Stakeholders analyse..................................................................................................................10
1.4 Krachtenveld analyse..................................................................................................................10
1.5 7S Model.....................................................................................................................................12
2. Externe analyse................................................................................................................................15
2.1 Inleiding......................................................................................................................................15
2.2. Macro-economische omgeving..................................................................................................15
2.3 Meso-omgevingsanalyse............................................................................................................20
3. Bedrijfsanalyse..................................................................................................................................21
3.1 Fundamentele analyse................................................................................................................21
3.1.1 Solvabiliteit..........................................................................................................................21
3.1.2 Liquiditeit.............................................................................................................................21
3.1.3 Rentabiliteit.........................................................................................................................22
3.1.4 Activiteitskengetallen..........................................................................................................24
3.1.5 Werknemerskengetallen......................................................................................................25
3.1.6 Omgevingsanalyse.......................................................................................................................26
3.1.7 Dupont chart........................................................................................................................26
3.1.8 Beleggingskengetallen.........................................................................................................27
3.2. Omzet- en winstanalyse................................................................................................................29
3.2.1 Geografische spreiding........................................................................................................29
3.2.2 Verdeling naar activiteiten...........................................................................................................30
3.2.3 Verdeling naar distributiekanalen........................................................................................30
3.2.4 Portfolio-analyse..................................................................................................................30
3.3 Bedrijfstaklevenscyclus...................................................................................................................32
4. Sustainable Development Goals.......................................................................................................33
4.1 Inleiding......................................................................................................................................33
4.2 Evaluatie van SDG acties bij de onderneming.............................................................................33
5. Forecasting.......................................................................................................................................35
5.1 Inleiding......................................................................................................................................35
4
Philips
Integrale bedrijfsanalyse
Celeste Alberda, Maurits Meulman, Sidney Gabel
m
Januari 2021
, PHILIPS
Celeste Alberda,
Maurits Meulman, 663760@student,inholland.nl
Sidney Gabel,
Onderzoek in kader van beroepsproduct thema Business Economics.
22-01-2000
Hoge school Inholland Haarlem
Bachelor Business Studies
2
,Executive summary
Opdracht 8.4 Samenvatting schrijven, pagina 155 begeleidende boek
Schrijf een executive summary. Een samenvatting van het rapport in de Engelse taal die in een
doorlopend verhaal de belangrijkste wetenswaardigheden (conclusies) nog eens op een creatieve
wijze naar voren brengt. Dat kan eerst nadat het rapport is geschreven.
3
, Inhoud
Table of Contents
Inleiding..................................................................................................................................................6
1. Profiel van de onderneming...............................................................................................................7
1.1 Inleiding........................................................................................................................................7
1.2 Ashridge mission model................................................................................................................8
1.3 Stakeholders analyse..................................................................................................................10
1.4 Krachtenveld analyse..................................................................................................................10
1.5 7S Model.....................................................................................................................................12
2. Externe analyse................................................................................................................................15
2.1 Inleiding......................................................................................................................................15
2.2. Macro-economische omgeving..................................................................................................15
2.3 Meso-omgevingsanalyse............................................................................................................20
3. Bedrijfsanalyse..................................................................................................................................21
3.1 Fundamentele analyse................................................................................................................21
3.1.1 Solvabiliteit..........................................................................................................................21
3.1.2 Liquiditeit.............................................................................................................................21
3.1.3 Rentabiliteit.........................................................................................................................22
3.1.4 Activiteitskengetallen..........................................................................................................24
3.1.5 Werknemerskengetallen......................................................................................................25
3.1.6 Omgevingsanalyse.......................................................................................................................26
3.1.7 Dupont chart........................................................................................................................26
3.1.8 Beleggingskengetallen.........................................................................................................27
3.2. Omzet- en winstanalyse................................................................................................................29
3.2.1 Geografische spreiding........................................................................................................29
3.2.2 Verdeling naar activiteiten...........................................................................................................30
3.2.3 Verdeling naar distributiekanalen........................................................................................30
3.2.4 Portfolio-analyse..................................................................................................................30
3.3 Bedrijfstaklevenscyclus...................................................................................................................32
4. Sustainable Development Goals.......................................................................................................33
4.1 Inleiding......................................................................................................................................33
4.2 Evaluatie van SDG acties bij de onderneming.............................................................................33
5. Forecasting.......................................................................................................................................35
5.1 Inleiding......................................................................................................................................35
4
