COM2603
EXAM PACK
FOR ASSISTANCE WITH THIS MODULE +27 67 171 1739
,UNIVERSITY EXAMINATIONS
OCTOBER/NOVEMBER 2023
Examination session: Semester 2/2023
COM2603
Intercultural, development and health communication
80 marks
Duration: 3 hours
Examiners:
First: Prof S Moola, Mr L Lechaba, Mrs ZJ Mbatha
Second: Mrs MM Van Heerden
This paper consists of 4 pages.
Instructions:
• Invigilator App QR Code to scan immediately: see page 2 below (failure to use the App will
result in NO MARK & a violation of exam rules & disciplinary action). App instructions placed on
myUnisa module site & next page.
• Please number all your answer pages.
• Exam format: Take-Home timed assesment (open book exam but referencing is compulsory,
per question or marks will be lost per question).
• Please number all your questions exactly as per the numbering in the examination
question paper.
• It is compulsory to answer ALL three sections in this examination paper (Section A, B &
C).
• Please do not leave blank spaces at all.
• Please remember to submit your compulsory Departmental Declaration with the
examination or you will obtain zero. (Refer to the myUnisa module site- in the exam folder &
on this exam site- additional resources folder). It is also compulsory to submit/tick the university
declaration/honor pledge with your examination (follow the system rules here).
• Referencing is compulsory per question (from both your study guide and textbook sources,
only credible, academic sources are allowed) or you will lose marks per question, for no in-text
referencing.
• Please remember to save your completed examination paper in PDF format only. Other
formats will not be accepted. One file upload only.
• Submission of examination paper: please view the instructions placed on the Module site,
submit via MyExams site: https://myexams.unisa.ac.za (for the App upload- follow the system
prompts).
• For scanned examination papers: please follow the instruction file placed in the myUnisa
module site exam folder. Please ensure it is legible and clear. Only one single file upload is
allowed. What is submitted is/will be marked.
• No emailed examination papers will be accepted.
• Please preview your file to ensure you have submitted the correct file (content), for the correct
module (see exam rules on Module site).
• Plagiarism is an academic offence – all university policies apply accordingly.
• Please use the allocated 30 minutes grace time for exam paper submission.
, 2
COM2603
OCTOBER/NOVEMBER 2023
COM2603
Date: 27 October 2023
INSTRUCTIONS ON THE DAY OF ASSESSMENT:
Ensure you are connected to the internet in order to log into the Invigilator
YOUR EXAM QR CODE &
App and scan this QR code.
EXAM ACCESS CODE
If you encounter difficulty in scanning the QR code, you can alternatively
enter the Exam Access Code below the QR code to start the invigilation.
Unless otherwise specified by your institution, note that you can only scan
this QR code once. If your assessment has multiple online sections, tests or
attempts, you should NOT finish the invigilation until your entire assessment
has been completed.
Only scan the QR code when the assessment formally commences.
The QR code is only scannable for a limited time and it should
therefore be scanned as soon as possible to start the invigilation.
Exam Access Code: f4503063
Once the QR code is scanned, ensure your media volume Is turned up and
place your smartphone next to you. The Invigilator App will notify you with a
notification beep when you are required to action a request, which you
should then perform.
We recommend that you keep your smartphone on charge for the duration of the assessment.
If you only have one device you may access your assessment in the application by pressing the ‘Access Exam’ button in the
top right corner of your app.
Keep the Invigilator App open on your cell phone for the full duration of the assessment. You are not allowed to
minimise or leave the app.
Ensure you are connected to the internet in order to commence the invigilation as well as at the end of the assessment. No
internet connection is required during the assessment.
You have to adhere to the assessment time limit communicated to you by your institution as the time displayed in the Invigilator App
could differ from the time allocated to complete your assessment.
You can click the "Finish Assessment" button in the app if you finish your assessment early.
If you are performing a written or Scan-and-Upload assessment:
The Invigilator App may request you to take a picture of every page of your answer sheet at the end of the assessment. Unless otherwise
specified by your institution, this does NOT replace the normal upload of your script to your institutions online portal
After completing invigilation and following all app instructions, you must upload your Invigilation App data. If however there is
a delay in the upload of the app data at the end of the assessment, you should prioritise the upload of your script to your
university portal and you can temporarily minimise the app to do so. Uploading of app data is not time sensitive and you can
come back and do it after you have successfully uploaded your script to the exam portal.
Should you encounter any technical difficulty, please WhatsApp The Invigilator Helpdesk on 073 505 8273.
[TURN OVER]
, 3
COM2603
OCTOBER/NOVEMBER 2023
YOU HAVE TO ANSWER ALL THE QUESTIONS.
SECTION A:
INTERCULTURAL COMMUNICATION
QUESTION 1
Discuss the following challenges in intercultural relationships:
1.1 Negative stereotypes (5)
1.2 Anxiety (5)
1.3 Affirming another person’s cultural identity (5)
QUESTION 2
Discuss the following strategies used by co-cultural groups:
2.1 Non-assertive assimilative strategies (5)
2.2 Non-Assertive Accommodation strategies (5)
2.3 Non-Assertive separation strategies (5)
[30]
SECTION B:
DEVELOPMENT COMMUNICATION
QUESTION 1
1.1 Explain the objective of development support communication (DSC). (3)
1.2 Development support communication is envisaged as operating at two main levels. List
and explain the two main levels. (2X2=4)
1.3 Discuss the role of the development support communication practitioner as a mediator
and provide a relevant example. (3)
QUESTION 2
2.1 Provide a definition of media imperialism and provide a relevant example. (3)
2.2 Discuss how media imperialism manifests itself with your own examples. (2X4=8)
2.3 Discuss the main assumptions of the multiplicity paradigm. (4)
[25]
[TURN OVER]
EXAM PACK
FOR ASSISTANCE WITH THIS MODULE +27 67 171 1739
,UNIVERSITY EXAMINATIONS
OCTOBER/NOVEMBER 2023
Examination session: Semester 2/2023
COM2603
Intercultural, development and health communication
80 marks
Duration: 3 hours
Examiners:
First: Prof S Moola, Mr L Lechaba, Mrs ZJ Mbatha
Second: Mrs MM Van Heerden
This paper consists of 4 pages.
Instructions:
• Invigilator App QR Code to scan immediately: see page 2 below (failure to use the App will
result in NO MARK & a violation of exam rules & disciplinary action). App instructions placed on
myUnisa module site & next page.
• Please number all your answer pages.
• Exam format: Take-Home timed assesment (open book exam but referencing is compulsory,
per question or marks will be lost per question).
• Please number all your questions exactly as per the numbering in the examination
question paper.
• It is compulsory to answer ALL three sections in this examination paper (Section A, B &
C).
• Please do not leave blank spaces at all.
• Please remember to submit your compulsory Departmental Declaration with the
examination or you will obtain zero. (Refer to the myUnisa module site- in the exam folder &
on this exam site- additional resources folder). It is also compulsory to submit/tick the university
declaration/honor pledge with your examination (follow the system rules here).
• Referencing is compulsory per question (from both your study guide and textbook sources,
only credible, academic sources are allowed) or you will lose marks per question, for no in-text
referencing.
• Please remember to save your completed examination paper in PDF format only. Other
formats will not be accepted. One file upload only.
• Submission of examination paper: please view the instructions placed on the Module site,
submit via MyExams site: https://myexams.unisa.ac.za (for the App upload- follow the system
prompts).
• For scanned examination papers: please follow the instruction file placed in the myUnisa
module site exam folder. Please ensure it is legible and clear. Only one single file upload is
allowed. What is submitted is/will be marked.
• No emailed examination papers will be accepted.
• Please preview your file to ensure you have submitted the correct file (content), for the correct
module (see exam rules on Module site).
• Plagiarism is an academic offence – all university policies apply accordingly.
• Please use the allocated 30 minutes grace time for exam paper submission.
, 2
COM2603
OCTOBER/NOVEMBER 2023
COM2603
Date: 27 October 2023
INSTRUCTIONS ON THE DAY OF ASSESSMENT:
Ensure you are connected to the internet in order to log into the Invigilator
YOUR EXAM QR CODE &
App and scan this QR code.
EXAM ACCESS CODE
If you encounter difficulty in scanning the QR code, you can alternatively
enter the Exam Access Code below the QR code to start the invigilation.
Unless otherwise specified by your institution, note that you can only scan
this QR code once. If your assessment has multiple online sections, tests or
attempts, you should NOT finish the invigilation until your entire assessment
has been completed.
Only scan the QR code when the assessment formally commences.
The QR code is only scannable for a limited time and it should
therefore be scanned as soon as possible to start the invigilation.
Exam Access Code: f4503063
Once the QR code is scanned, ensure your media volume Is turned up and
place your smartphone next to you. The Invigilator App will notify you with a
notification beep when you are required to action a request, which you
should then perform.
We recommend that you keep your smartphone on charge for the duration of the assessment.
If you only have one device you may access your assessment in the application by pressing the ‘Access Exam’ button in the
top right corner of your app.
Keep the Invigilator App open on your cell phone for the full duration of the assessment. You are not allowed to
minimise or leave the app.
Ensure you are connected to the internet in order to commence the invigilation as well as at the end of the assessment. No
internet connection is required during the assessment.
You have to adhere to the assessment time limit communicated to you by your institution as the time displayed in the Invigilator App
could differ from the time allocated to complete your assessment.
You can click the "Finish Assessment" button in the app if you finish your assessment early.
If you are performing a written or Scan-and-Upload assessment:
The Invigilator App may request you to take a picture of every page of your answer sheet at the end of the assessment. Unless otherwise
specified by your institution, this does NOT replace the normal upload of your script to your institutions online portal
After completing invigilation and following all app instructions, you must upload your Invigilation App data. If however there is
a delay in the upload of the app data at the end of the assessment, you should prioritise the upload of your script to your
university portal and you can temporarily minimise the app to do so. Uploading of app data is not time sensitive and you can
come back and do it after you have successfully uploaded your script to the exam portal.
Should you encounter any technical difficulty, please WhatsApp The Invigilator Helpdesk on 073 505 8273.
[TURN OVER]
, 3
COM2603
OCTOBER/NOVEMBER 2023
YOU HAVE TO ANSWER ALL THE QUESTIONS.
SECTION A:
INTERCULTURAL COMMUNICATION
QUESTION 1
Discuss the following challenges in intercultural relationships:
1.1 Negative stereotypes (5)
1.2 Anxiety (5)
1.3 Affirming another person’s cultural identity (5)
QUESTION 2
Discuss the following strategies used by co-cultural groups:
2.1 Non-assertive assimilative strategies (5)
2.2 Non-Assertive Accommodation strategies (5)
2.3 Non-Assertive separation strategies (5)
[30]
SECTION B:
DEVELOPMENT COMMUNICATION
QUESTION 1
1.1 Explain the objective of development support communication (DSC). (3)
1.2 Development support communication is envisaged as operating at two main levels. List
and explain the two main levels. (2X2=4)
1.3 Discuss the role of the development support communication practitioner as a mediator
and provide a relevant example. (3)
QUESTION 2
2.1 Provide a definition of media imperialism and provide a relevant example. (3)
2.2 Discuss how media imperialism manifests itself with your own examples. (2X4=8)
2.3 Discuss the main assumptions of the multiplicity paradigm. (4)
[25]
[TURN OVER]
