Lecture notes from Session 1 of Business Information Management (BM01BIM) at Erasmus Universiteit Rotterdam, covering digital disruption and competitive dynamics in the age of AI. The document explores how digital technologies blur industry boundaries, introduces the Five Forces and Newly Vulnerable Market Framework, and analyzes the collision between traditional and digital business models using case studies like Airbnb, Uber, and Amazon. Essential for understanding how software layers, platfor...