Professor Burger Queen
2nd & 3rd Year BCom
Management, Human Resources, & Marketing
Notes, Summaries, and Practice Exams
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94 artículos
Human Resources Management IIA Chpt.15 - Employee Selection
Chapter 15 encompassing the selection process and methods.
- Book & Paket-Deal
- Notas de lectura
- • 2 páginas •
Chapter 15 encompassing the selection process and methods.
Human Resources Management IIA Chpt.16&17 - Performance Management, and Reward Management
2 chapters in one, encompassing performance management systems, and types of pay schemes.
- Book & Paket-Deal
- Notas de lectura
- • 5 páginas •
2 chapters in one, encompassing performance management systems, and types of pay schemes.
Human Resources Management IIA Chpt.18 - Human Resources Development
The chapter of Human Resource Development encompassing the Learning Organisation
- Book & Paket-Deal
- Notas de lectura
- • 3 páginas •
The chapter of Human Resource Development encompassing the Learning Organisation
Principles of Marketing (BUSE2025) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
- Lote
- • 11 artículos •
- (Chpt.17) Digital, Online, Social media, and Mobile Marketing • Resumen
- (Chpt.14) Integrated Marketing Communications Strategy • Resumen
- (Chpt.12) Marketing Channels • Resumen
- (Chpt.10) Pricing: Understanding and Capturing Customer Value • Resumen
- (Chpt.9) Developing New Products and Managing The Product Life Cycle • Resumen
- Y mas...
Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
(Chpt.1) Creating Customer Value and Engagement
(Chpt.1) Creating Customer Value and Engagement Introduction to Principles of Marketing
- Book & Paket-Deal
- Resumen
- • 2 páginas •
(Chpt.1) Creating Customer Value and Engagement Introduction to Principles of Marketing
(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
- Book & Paket-Deal
- Resumen
- • 4 páginas •
(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
(Chpt.3) Analysing The Marketing Environment
(Chpt.3) Analysing The Marketing Environment
- Book & Paket-Deal
- Resumen
- • 3 páginas •
(Chpt.3) Analysing The Marketing Environment
(Chpt.7) Customer Value-Driven Marketing Strategy
Customer Value-Driven Marketing Strategy Creating Value for Target Customers
- Book & Paket-Deal
- Resumen
- • 4 páginas •
Customer Value-Driven Marketing Strategy Creating Value for Target Customers
(Chpt.8) Products, Services, and Brands
(Chpt.8) Products, Services, and Brands
- Book & Paket-Deal
- Resumen
- • 4 páginas •
(Chpt.8) Products, Services, and Brands
(Chpt.9) Developing New Products and Managing The Product Life Cycle
(Chpt.9) Developing New Products and Managing The Product Life Cycle
- Book & Paket-Deal
- Resumen
- • 4 páginas •
(Chpt.9) Developing New Products and Managing The Product Life Cycle