Detailed lecture about the about the 10 themes explored in the semester.

1. Charting the scope of consumer behaviour

2. Consumer decision-making and involvement

3. Consumer learning and memory

4. Perception and attention

5. Attitudes and behaviour change

6. Identity and personality

7. Society and consumption

8. Group influences and marketplace access

9. Social media, influencers and word of mouth

10. Patterns of consumer behaviour