Total qulaity management (TQM) quality control teams that are responsible

for finding new and better ways to perform their jobs; they also must monitor and

evaluate the quality of the goods they provide

.}the totality of features and characteristics of a product or service that bear on its

ability to satisfy customer needs.

}Differentiators usually invest more in product/service R&D, whereas cost leaders

usually invest more in process R&D. true