Define Growth

when there is an increase in the size of an organisation's operations







Growth occurs in terms of ... x3

Physical assets (i.e. purchasing new premises)

Number of employees

Increasing product range









Reasons for growth X2

Enter into new markets - spread risk

Gain economies of scale and reduce costs







Define Retrenchment

when there is an reduction in the size of an organisation's operations







Reasons for retrenchment x2

Focus on core competences - redu...
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