Aims & Objectives 1- Business Pearson (Edexcel) GCSE (9-1)

Business Aims

The overall goal, what a business wants to achieve long term







Business Objectives

The things a business does to reach its aims







To Grow

To increase the size of the company, product ranges, staff, premises and revenue







To Survive

To keep the business going, paying costs and operating







To gain Market Share

To gain a bigger percentage of the total market, usually taking it away from competitors


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