PROFESSIONAL SALES



personal selling - Answer- an important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships



5 types of marketing communications - Answer- Advertising, sales promotion, personal selling, direct marketing, and public relations



where does B2B spend most of their money on - Answer- personal selling--> occurs before, during, and after the sale



Customer Value - Answer- ...
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