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Development Through the LIFESPAN 7th by Laura E. Berk/Ch. 7

Conception - ANS Every 28 days an ovum is released from one of a woman's ovaries and remains viable for about 24 hours -Conception takes place in the Fallopian tube where sperm and ovum unite to form the zygote ovulation - ANS Most conceptions result from intercourse on the day of or in the two days preceding ovulation Once released in the vaginal canal, sperm remain viable for up to 6 days zygote - ANS The period of the zygote lasts about two we...

Developmental science is a field of study devoted to - ANS understanding constancy and change throughout the lifespan. While great diversity characterizes the interests and concerns of developmental scientists, they share a single goal: to identify - ANS those factors that influence consistencies and transformations in people from conception to death. Developmental science is __________ because it has grown through the combined efforts of people from many fields of study. -...

developmental science - ANS a field of study devoted to understanding constancy and change throughout the lifespance theory - ANS an orderly, integrated set of statements that describes, explains, and predicts behavior continuous - ANS a process of gradually augmenting the same types of skills that were there to begin with discontinuous - ANS a process in which new ways of understanding and responding to the world emerge at specific times stages - ANS ...

Dominant Cerebral Hemisphere - ANS Handedness reflects the greater capacity of one side of the brain-the individual's___________. Right -handed 90% western nations, Language is housed in the left hemisphere. Left-handed 10% located in the right hemisphere, more often shared between both, tend to be less strongly lateralized than the right handed. Cerebellum - ANS At the rear and base of the brain is the ___________, a structure that aids in balance and control of body movem...

What is the difference between a direct source and an indirect source? Think of examples of each type of source. - ANS A Direct source endorses the product and is a spokesman or woman for the product. ex. CEO, eminem car commercial. An indirect source does not endorse the product but draws attention to and enhances the appearance of the ad. ex. extra gum, budwiser horses Describe the dimensions and outcome of source credibility. Think of examples of sources with (1) high source credi...

SEM - ANS Promoting an organization through search engines to meet its objectives by delivering relevant content in the search listings for searchers and encouraging them to click through to a destination site SEO - ANS a structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected keywords or phrases Paid Search - ANS the relevant ad With a link to a company page that displayed on t...

S/W of TV - ANS strengths: building through storytelling, reaching consumers 1-on-1, the best medium to entertain, widest/biggest reach in media. Weaknesses: high production and placement costs S/W of Radio - ANS Strengths: high ability to target, can reach audiences on personal and intimate level, economical, short lead times, local radio personalities. Weaknesses: cluttered, no visuals, fractionalization, buying locally for national/regional campaigns can be difficult S/W...

6 mediums of advertising - ANS TV, radio, newspaper, magazines, social/online, outdoor, direct mail TV strengths and weaknesses - ANS good story telling, highest reach, entertains. high production and placement costs Radio strengths and weaknesses - ANS highly targetable (time, who listens to the type of music, its local), short lead times cluttered, no visuals Newspaper strengths and weaknesses - ANS flexible (geographically you can reach, where you ...

the most preferred method for most people to receive commercial communications from companies? - ANS email Is email preferred among young consumers? - ANS no Highest ranking ROI activity in digital marketing? - ANS email a good email strategy starts with - ANS a plan to capture quality emails the goal of opt in emails - ANS not quantity but quality email components - ANS 1. subject line - straightforward and descriptive - avoid se...

8 Elements of a Strong Social Media Campaign - ANS 1. Targeted 2. Focused 3. Measurable 4. Great Content 5. Simple 6. Right Media for Message 7. Memorable 8. Profitable TV Strengths - ANS great for building through storytelling, reaches consumers one-on-one TV Weaknesses - ANS high production cost, high placement costs Radio Strengths - ANS ability to target, can reach audiences on personal and intimate level, economical compared to other mass medi...

five functions of advertising - ANS informing, influencing, relevance, adding value, assist company growth informing - ANS Makes consumersaware of new brands;educates aboutdistinct features andbenefits; facilitatesthe creation ofpositive brandimages influencing - ANS Persuades consumers totry a product bystimulating demand relevance - ANS Keeping fresh inconsumersmemory andmaking itrelevant to them adding value - ANS innovating, improving quali...

Plastic piping used for venting water heaters shall be - ANS approved It shall be unlawful for any person to install, remove, or replace any water heater without first - ANS btaining a permit form the Authority Having Jurisdiction Vent connectors of natural draft appliances ____ be connected to mechanical draft systems operating under positive pressure. - ANS shall not A vent connector connected to a chimney flue serving a fireplace is - ANS prohibited un...

Code - ANS A collection or compilation of rules and regulations enacted by a legislative body to become law in a particular jurisdiction is called a: Occupancy Type - ANS Which of the following is property information that is routinely recorded on an inspection report? Justify A Recommendation - ANS In an inspection report, fire inspectors are generally concerned with presenting the facts and evidence to prove a point, draw a conclusion, or _______ Systematic and...

fire department connection - ANS normally on exterior of building... FDNY can pump supplemental water into the sprinkler system, standpipe, or other system furnishing water for fire extinguishment to supplement existing water supplies. system control valve - ANS valve controlling flow to water-based fire protection systems. fire command center - ANS ... MFSPC - ANS ... MLP - ANS ... tags - ANS on closed section valves serving affecte...

Automatic Standpipe System - ANS A standpipe system that is attached to a water supply capable of supplying the system demand at all times and that requires no action other than opening a hose valve to provide water at hose connections. Churning - ANS A condition in a centrifugal in which the impeller is rotating, but no water is being discharged. Combination Standpipe and Sprinkler System - ANS A system where the water piping service both 2 1/2in (65) outlet for fi...

THE __________ IS RESPONSIBLE TO MAINTAIN SPRINKLER SYS. AND TO DETERMINE QUALIFICATIONS. - ANS OWNER RECORDS OF ALL INSPECTIONS AND MX SHALL BE MAINTAINED ON PREMISES FOR A MIN. OF __________ YEARS. - ANS 3 THE BUILDING OWNER SHALL ASSIGN A(N) ____________ TO COMPLY WITH REQUIREMENTS. - ANS IMPAIRMENT COORDINATOR REGULAR MX AND MINOR REPAIRS NOT AFFECTING MORE THAN ________ FLOOR(S) ARE CONSIDERED PLANNED REMOVAL FROM SERVICE. - ANS 1 SHUTDOWNS AFFECT...

Automatic Standpipe System - ANS A standpipe system that is attached to a water supply capable of supplying the system demand at all times and that requires no action other than opening a hose valve to provide water at hose connections. Auxiliary water supply - ANS supplementary source of water for a standpipe and/or sprinkler system. Control Valve - ANS A valve controlling flow to water-based fire protection systems. Control valves do not include hose valves, inspe...

fire department connection - ANS normally on exterior of building... FDNY can pump supplemental water into the sprinkler system, standpipe, or other system furnishing water for fire extinguishment to supplement existing water supplies. system control valve - ANS valve controlling flow to water-based fire protection systems. fire command center - ANS Designated room or area in a structure where the status of the fire detection, alarm, and protection systems is displa...

Were Russia's challenges largely external or internal? - ANS Internal. Who were the Bolsheviks, and what was their form of government? - ANS organization representing the working class of Russia, and their form of government was communism. What were the three major problems within China? - ANS Ethnic tensions, famine, and government revenues being very low. What were Sun-Yatsen's Three People's Principles? - ANS Democracy, nationalism, and liveli...