brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for

onboarding, and finally - a plan for continued engagement

let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to

the three r's, whats another criteria you could use to determine whether this person would represent

your organization well? - brand affinity

shared content can be categorized into two main categories: curated, which is conte...
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