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A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor retailer in a new market. The salesperson spends most of the conversation talking about the tractor's features-size, color, and price-instead of focusing on the tractor's benefitslong life compared to other tractor competitors and positive reviews that previous customers have provided. What concept describes the salesperson's ineffective approach? a. Tunnel Vision b. Marketing Myopia c. Low ...

Merrick is a new entrepreneur in Small Town. There is an entrepreneurs' association in Small Town, and Merrick hopes that a member will invite her to join. For merrick, the entrepreneurs' association represents a(n) _____________ reference group. - CORRECT ANSWER-aspirational Slapjacks, a large chain of pancake houses, is opening a location in Smalltown, USA. This location would.... - CORRECT ANSWER-be considered a new product because it is new to the oxford market Refresh, a bottle...

FTC norms for the ethical use of consumer information: - CORRECT ANSWER-- Notice - disclose collection and dissemination - Consent - obtain consumer consent - Access - provide protocol for consumers' access - Security - explain measures to protect info - Enforcement - explain breach response process most protected general consumer segment - CORRECT ANSWER-children COPPA - CORRECT ANSWER-Children's Online Privacy Protection Act goal of COPPA - CORRECT ANSWER-to protect privacy of ch...

Pricing Objectives - CORRECT ANSWER--Profit Oriented -Sales Oriented -Status Quo Profit- Oriented Pricing Objective (subcategories) - CORRECT ANSWER--Profit Maximization -Satisfactory Profits -Target Return on Investment Profit Maximization - CORRECT ANSWER-The absolute maximum price a market is willing to tolerate Satisfactory Profits - CORRECT ANSWER-A reasonable price point for both the customer and the company Target Return on Investment - CORRECT ANSWER-Based on the amount an inv...

profit oriented - CORRECT ANSWER-a. Profit maximization- Lululemon b. Satisfactory profits - Old Navy c. Return on investment (ROI) 20-30% general rule of thumb sales oriented - CORRECT ANSWER-d. market share - UPS simple rate e. sales maximization- wait until to buy vehicle at the end of year status quo - CORRECT ANSWER-f. price matching - coastal contact lenses e. maintain existing prices elasticity of demand - CORRECT ANSWER-consumers' responsiveness or sensitivity to changes in p...

Functions and activities of channel intermediaries - CORRECT ANSWER-- merchant wholesaler or distributor - retailer - agent and broker Merchant wholesaler and/or distributor - CORRECT ANSWER-facilitate the movement of products and services from the manufacturer to procedures, resellers, governments, institutions, and retailers Retailer - CORRECT ANSWER-offers an assortment of manufacturer's products/services to end customers Agent and broker - CORRECT ANSWER-represent the interests o...

Global Vision - CORRECT ANSWER-Recognizing and reacting to international marketing opportunities Using effective global marketing strategies Being aware of threats from foreign competitors in all markets Gross Domestic Product - CORRECT ANSWER-total market value of all FINAL goods and services produced in a country for a given period Cultural Dimensions - CORRECT ANSWER-Power Distance Index Individualism (vs Collectivism) Masculinity (vs Femininity) Uncertainty Avoidance Index Long Ter...

Example: A company had a policy in place that upgraded people to a premium subscription after a free trial and it wasn't as visible as it should have been...which condition for exchange was violated? - CORRECT ANSWER-clear communication and delivery of terms philosophy (Merriam Webster) - CORRECT ANSWER-basic beliefs, concepts and attitudes of an individual or group Production Orientation - CORRECT ANSWER--internal capabilities of the firm -EX: Victoria Secret, brand value is declining...

Masculinity vs. Femininity - CORRECT ANSWER--extent to which members prioritize achievement, assertiveness, and material rewards for success (vs. cooperation, caring for the weak, and quality of life Uncertainty Avoidance Index - CORRECT ANSWER-extent to which members want to maintain control over future events (even if they cannot) long-term orientation - CORRECT ANSWER-extent to which members value adapting to current changes in the environment to prepare for the future Indulgence vs. R...

Dog (BCG matrix) - CORRECT ANSWER-has low growth potential and a small market share - most dogs leave market - the strategy options are to divest or harvest BCG strategic alternatives - CORRECT ANSWER-build (invest) - stars are good candidates hold (leave it alone) - cash cows are good candidates harvest (promote to gain as much as possible) - all good candidates except star divest (sell off or phase out) - problem child/dog good candidate Marketing plans - CORRECT ANSWER-are critica...

Cascade storage system - Storage in multiple cylinders CNG system - Includes safety devices, cylinders, piping, fittings, valves, compressors, regulators, gauges, relief devices, vents, installation fixtures, and other CNG equipment. Compressed natural gas - A mixture of hydrocarbons in gases and vapors consisting principally of methane. Fuel supply cylinder - A cylinder mounted upon a vehicle for storage of CNG as a fuel supply for the vehicle's internal combustion engine Pressure-fil...

Can mold be found anywhere? - CORRECT ANSWER - yes, they can grow on virtually any organic substance (food) What is needed for mold to grow? - CORRECT ANSWER - moisture and oxygen must be present What is the key to mold control? - CORRECT ANSWER - Moisture control According to the EPA, what is the ideal RH? - CORRECT ANSWER - 30 - 50% (below 60%) If water is detected how quickly should it be cleaned and dried to prevent mold growth? - CORRECT ANSWER - within 48 hours What are the EPA re...

What is the purpose of the Texas fire rules? -To regulate the planning, selling, leasing, installing, servicing, monitoring and maintenance of fire devices and systems. -To prohibit the use of unrecognized devices What does N.F.P.A stand for? National Fire Protection Agency What is a fire alarm device? Any device that is capable of warning audibly or visually when a fire has occurred. What is a fire detection device? Any device that is capable of detecting that fire or smoke is pr...

Facility License Period - 2 years 2. Licensed Nurse Ratio in 24 hr period - 1 to 20 3. TDADS approval for plans for new buildings, additions, conversion is good for... - Two years 4. Must not use any nurse aide who has worked less than... - 4 months 5. A written report of suspected abuse is required by TDADs within... - 5 days 6. Dietary department days of perishables supply - 2 days 7. Dietary department days of staples supply - 7 days 8. Days the Hep B vaccination must be offered to em...

What is the endocrine system? - CORRECT ANSWER-specialized glands that affect the growth, development, sexual activities, and health of the body What is the Excretory System? - CORRECT ANSWER-Group of organs that purify the body by elimination of waste matter What organs are in the excretory system? - CORRECT ANSWER-Kidneys, Liver, Skin, Large Intestine and Lungs What is the Respiratory System? - CORRECT ANSWER-Body system that enables breathing, supplies the body with oxygen + eliminates...

Emergent Literacy - CORRECT ANSWER-The term used to explain a child's knowledge of reading and writing skills before they learn to read and write (e.g., recognizing a stop sign, cereal box). Phonological Awareness - CORRECT ANSWER-the ability to hear and manipulate all units of sound including words, syllables, onset, rimes, and phonemes in spoken language. Pragmatics - CORRECT ANSWER-The practical rules that guide our use of language in social contexts Morphology - CORRECT ANSWER-the...

What does HACCP stand for? - CORRECT ANSWER-Hazard Analysis Critical Control Point Besides oxygen, what is the most common gas used when welding? - CORRECT ANSWERAcetlyene (red hose) What did the 1917 Smith-Hughes act do? - CORRECT ANSWER-Established secondary Ag Education courses What is the #1 crop grown in Texas? - CORRECT ANSWER-Cotton Where do you measure the height of a horse at? - CORRECT ANSWER-Point of the withers (shoulder) In what unit do you measure a horses height in? - CORR...

Fixture connections that require the removal of an access panel for servicing are considered - CORRECT ANSWER–Accessible That part of the lowest piping of a drainage system that receives the discharge from soil, waste, and other drainage pipes inside the walls of the building and conveys it to a point 2 feet outside the building wall is a - CORRECT ANSWER–Building sewer A vertical vent that is a continuation of the drain to which it connects is a - CORRECT ANSWER–Circuit vent A hori...

Q: A newly licensed General Lines agent must complete a minimum of ___ hours of continuing education within ___ months. A: 24 hours within 24 months. Q: Insurance agent licenses must be renewed every ___ years. A: 2 years. Q: An applicant for an agent’s license must be... A: Honest, trustworthy, and reliable. Q: An agent who tells claimants their rights may be impaired if they don’t sign a release may be guilty of... A: Coercion. Q: An agent who says dividends are guaranteed may be...

You want to run a water service line above a sewer pipe in the same trench. How much dirt must be laid between the pipes - CORRECT ANSWER-12 in A reduced pressure principle assembly is listed for - CORRECT ANSWERBacksiphonage and backpressure If a water service line and a sewer pipe cannot be installed in the same trench at different levels, they can be installed at the same level in the ground as long as how much earth separates them - CORRECT ANSWER-5 ft Pure water at sea level weights h...