MNM2602 - Guías de estudio, Notas de estudios & Resúmenes
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MNM2602 EXAM NOTES.
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---34septiembre 20212021/2022
- MNM2602 EXAM NOTES. MNM2602 - Essentials Of Marketing. Marketing Objectives 
 Profit: how much gross profit is the business aiming to make per line or item. 
 Customer Orientation: the business’s main focus is to satisfy the needs and wants of the consumer. 
 Survival and growth: keep up with changing demands by either developing new products or cutting products. 
 Sales and market share: increase market share through differentiation, adding new lines or spreading other geographic ...
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