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Examen
Rev Management Exam 2 Quiz Chapter 7 | with 100% Correct Answers | Updated & Verified
For revenue managers working in the lodging system the term "place" in the 4P's of the Marketing Mix refers to two items. One is the physical location of the hotel. What is the second? - the property distribution channels - amenity packages - chain affiliation - advertising program - ANS - A What is the industry term used to describe all of a hotels unique or distinct forms of guestroom products available for sale? - rooms inventory - rooms revenue - CPOR - room rates - ANS - A Wh...
Tulloch
Examen
Rev Management Exam 2 Quiz Chapter 7 | with 100% Correct Answers | Updated & Verified
PopularFor revenue managers working in the lodging system the term "place" in the 4P's of the Marketing Mix refers to two items. One is the physical location of the hotel. What is the second? - the property distribution channels - amenity packages - chain affiliation - advertising program - ANS - A What is the industry term used to describe all of a hotels unique or distinct forms of guestroom products available for sale? - rooms inventory - rooms revenue - CPOR - room rates - ANS - A Wh...
Eustace