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Examen
MKTG Chapter 3 Exam 2023
MKTG Chapter 3 Exam 2023...
Examen
MKTG Chapter 3 Questions with Correct Answers Graded A+
Popular1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? 
A) the macroenvironment 
B) the microenvironment 
C) the marketing environment 
D) the demographic environment 
E) the global environment - B 
 
2) Which of the following terms is used to describe the factors and forces outside marketing that affect m...