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Marketing Management
Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
11 documentos
Examen
Marketing Management 17th Edition Test Bank – Philip Kotler, Kevin Lane Keller & Alexander Chernev, Exam Practice Questions and Answers
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Management 17th Edition, Philip Kotler
Management 17th Edition, Philip Kotler
This document contains a comprehensive test bank for Marketing Management 17th Edition by Philip Kotler, Kevin Lane Keller, and Alexander Chernev. It includes multiple-choice questions with answers covering key marketing concepts such as consumer behavior, branding, strategy, and digital marketing. The material is aligned with university-level marketing courses and is useful for exam preparation and self-assessment.
studyallguide
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