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Edexcel A-level Business Unit 1&2 Complete Revision Notes(WBS11/WBS12) 1.What is the aim of marketing? - correct answer-To help identify, anticipate and satisfy consumer needs and wants profitability. 2.What is a mass market? - correct answer-A very large market with high sales volume in which products with mass appeal are targeted. 3.What is a niche market? - correct answer-A small, specialized market for a particular product or service. 4.What are 3 characteristics of mass markets? -...