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Exam (elaborations)
Marketing communication exam pack 2024 100% correct answers
Trek and Pole, a travel company based in Pretoria, South Africa has asked you to launch a 
marketing strategy for an expedition to Mount Kilimanjaro, Tanzania. Trek and Pole aims to 
train amateur hikers who will be led by a team of experienced hikers to summit Mount 
Kilimanjaro. The main aim of Trek and Pole is to become a leading travel company offering 
various expeditions throughout Africa. 
With reference to Trek and Pole’s Mount Kilimanjaro expedition described above, answer the 
follow...
Exam (elaborations)
Marketing Communication Exam
PopularMarketing Communication Exam 
marketing communication to promote and protect product and brand 
 
sustained communication & engagement with target market 
- protect against competition/rivalry 
 
methods: advertising, sales promotion, personal selling, PR, direct and digital marketing - Correct Answer Recent changes: 
- less broadcasting, more narrowcasting 
- mass marketing -> segment/target marketing 
- IT: consumers are better informed 
- new media - reach and engage smaller targets 
- l...
Exam (elaborations)
Com3701: Marketing Communication Real Questions With Answers - 2026 - Exam Prep
NewCom3701: Marketing Communication Real Questions With Answers - 2026 - Exam Prep
Exam (elaborations)
Com3701: Marketing Communication Complete Exam Questions And 100% Verified Answers (2026/2027)
NewCom3701: Marketing Communication Complete Exam Questions And 100% Verified Answers (2026/2027)
Exam (elaborations)
COM3701 ASSIGNMENT 1: COMPLETE STUDY GUIDE (100 Q&A) Section A: Foundational Concepts & Semiotics
COM3701 ASSIGNMENT 1: COMPLETE STUDY GUIDE (100 Q&A) 
Section A: Foundational Concepts & Semiotics
Exam (elaborations)
Marketing communication 3701 exam pack 100% correct answers
QUESTION 1 
Trek and Pole, a travel company based in Pretoria, South Africa has asked you to launch a 
marketing strategy for an expedition to Mount Kilimanjaro, Tanzania. Trek and Pole aims to 
train amateur hikers who will be led by a team of experienced hikers to summit Mount 
Kilimanjaro. The main aim of Trek and Pole is to become a leading travel company offering 
various expeditions throughout Africa. 
With reference to Trek and Pole’s Mount Kilimanjaro expedition described above, answer...