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Examen
CBRS Final Exam 2023 with 100% correct answers
What are the different types of retailers? 
1. Type of merchandise and price (convenience goods, shopping goods, speciality goods) 
2. Assortment- breadth and depth 
3. Customer service- high level or low level 
 
 
 
What is breadth and depth? 
Breadth- number of different products 
Depth- different variations of a single product 
 
 
 
What is market segmentation? 
Process of dividing a market into groups based on a variety of similar characteristics 
 
 
 
Relation between segmentation, targe...