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Examen
Summary Global Marketing - Svend Hollenson (seventh edition) –Questions & Answers 2023.
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---7abril 20232022/2023A+
- The correct components of the 7-S framework are? - -Structure, skills, staff, style, systems, strategy, shared values 
 
-What does a service value chain consist of? - -Problem finding and acquisition, 
problem solving, 
choice, 
execution, 
control and evaluate. 
 
-What are Forces for "market responsiveness" ? - -Cultural differences, 
Regionalism / 
protectionism, 
"De globalization" 
 
-What is Enthocentric? - -The home country is superior and the needs of the home country are mos...
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