Marketing IIA (Principles of Marketing) BUSE2025
University of the Witwatersrand (wits)
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A practice test covering all chapters to help you prepare for your exam.
Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
(Chpt.3) Analysing The Marketing Environment
Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
(Chpt.8) Products, Services, and Brands
(Chpt.9) Developing New Products and Managing The Product Life Cycle
(Chpt.10) Pricing: Understanding and Capturing Customer Value
(Chpt.12) Marketing Channels
(Chpt.14) Integrated Marketing Communications Strategy
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