Marketing IIA (Principles of Marketing) BUSE2025

University of the Witwatersrand (wits)

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Marketing IIA (Principles of Marketing) Practice Exam
  • Marketing IIA (Principles of Marketing) Practice Exam

  • Examen • 5 páginas • 2023
  • A practice test covering all chapters to help you prepare for your exam.
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
  • (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

  • Resumen • 4 páginas • 2023
  • (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.3) Analysing The Marketing Environment (Chpt.3) Analysing The Marketing Environment
  • (Chpt.3) Analysing The Marketing Environment

  • Resumen • 3 páginas • 2023
  • (Chpt.3) Analysing The Marketing Environment
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(Chpt.7) Customer Value-Driven Marketing Strategy (Chpt.7) Customer Value-Driven Marketing Strategy
  • (Chpt.7) Customer Value-Driven Marketing Strategy

  • Resumen • 4 páginas • 2023
  • Customer Value-Driven Marketing Strategy Creating Value for Target Customers
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(Chpt.8) Products, Services, and Brands (Chpt.8) Products, Services, and Brands
  • (Chpt.8) Products, Services, and Brands

  • Resumen • 4 páginas • 2023
  • (Chpt.8) Products, Services, and Brands
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(Chpt.9) Developing New Products and Managing The Product Life Cycle (Chpt.9) Developing New Products and Managing The Product Life Cycle
  • (Chpt.9) Developing New Products and Managing The Product Life Cycle

  • Resumen • 4 páginas • 2023
  • (Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.10) Pricing: Understanding and Capturing Customer Value (Chpt.10) Pricing: Understanding and Capturing Customer Value
  • (Chpt.10) Pricing: Understanding and Capturing Customer Value

  • Resumen • 2 páginas • 2023
  • (Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.12) Marketing Channels (Chpt.12) Marketing Channels
  • (Chpt.12) Marketing Channels

  • Resumen • 4 páginas • 2023
  • (Chpt.12) Marketing Channels
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(Chpt.14) Integrated Marketing Communications Strategy (Chpt.14) Integrated Marketing Communications Strategy
  • (Chpt.14) Integrated Marketing Communications Strategy

  • Resumen • 4 páginas • 2023
  • (Chpt.14) Integrated Marketing Communications Strategy
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