MGT498 Week 5 Knowledge Check

1. A strategy whereby companies attempt to gain competitive advantage by offering value that is not available in other products or services is known as _________. 2. Which of the following is true of product differentiation? 3. When a company mass-produces the various modules of a product and then allows customers to select which modules will be combined together, it is known as___________. 4. Which of the following is necessary for a product to be considered reliable? 5. _____occur(s) when ...