Ch6. Consumer Behaviour and Factors Influencing Co
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Ch6. Consumer Behaviour and Factors Influencing Co 1
Último contenido Ch6. Consumer Behaviour and Factors Influencing Co
Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). 
->Easy to study what consumers do, but much harder to figure out why they do it!<--- 
 
-Why study CB? - -To plan effective marketing strategies 
-Predict the effect of potential marketing actions 
-Understand why past marketing actions were ineffective 
-Avoid repeated trial and error 
-To help with segmentation and targeting 
 
-Factors that inf...
- Examen
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Ch6. Consumer Behaviour and Factors Influencing Co•Ch6. Consumer Behaviour and Factors Influencing Co